As the time comes to April 2024, the first quarter of this year has officially passed, and relevant market research reports have begun to be released one after another.
Previously, we talked about the overall performance of the global smartphone market in the first quarter of 2024. Now, let's turn our attention back to the domestic market and take a look at the new changes in the domestic smartphone market in the past quarter.
It is reported that the research agency Counterpoint Research recently released a report showing the changes in the domestic smartphone market in the first quarter of 2024.
The report mentions that domestic smartphone sales increased by 1.5% year-on-year in the first quarter of 2024, achieving positive year-on-year growth for the second consecutive quarter.
In comparison, data from the same research agency shows that in the fourth quarter of 2023, domestic smartphone sales increased by 6.6% year-on-year, bottoming out and rebounding for the first time after 10 consecutive quarters of year-on-year decline.
From this point of view, the overall domestic smartphone market is on the rise.
At the same time, the global smartphone market is also growing. In other words, the overall smartphone market is recovering, and it is also interesting to see how the overall market performs in the future.
As for the specific manufacturer sales ranking, this report from Counterpoint Research also mentions:
In the first quarter of this year, although vivo had a slight year-on-year decline of 0.4%, it still won the crown with a market share of 17.4%, becoming the first sales volume in the domestic smartphone market. Honor ranked second, with a market share of 16.1%, higher than the same period last year, and the hot sales of many models and the expansion of offline channels helped Honor achieve a year-on-year increase of 11.5%. Apple ranked third with a market share of 15.7 percent, down from 19.7 percent in the same period last year. At the same time, Apple's sales performance declined in the quarter, down 19.1% year-on-year. Huawei ranked fourth in sales in the first quarter of this year, with a market share of 15.5 percent, a staggering 69.7 percent year-on-year. OPPO ranked fifth in the domestic market in the first quarter of this year, with a market share of 15.3%, lower than the same period last year, and the overall sales performance declined, down 15.5% year-on-year.
(Top 6 mobile phone sales in the domestic market in Q1 2024)
Combined with the list, Huawei, Honor, and Xiaomi have seen sales growth in the past quarter.
Among them, Huawei has seen the largest growth, and this is mainly due to the return of the Mate 60 series. The hot sales of this series of new phones have enabled Huawei to gain a huge share in the high-end market of more than US$600 (about 4,350 yuan), and accordingly promoted Huawei's share of the overall smartphone market to expand.
From this point of view, Huawei's successful return will still have a relatively large impact on the overall smartphone market. As a brand with more appeal in the high-end segment, Huawei obviously had an impact on Apple's sales in the first quarter of this year.
In addition, the analysis in this report shows that:
“
The first quarter of 2024 was the most competitive quarter, with the top six vendors separating each other by just 3 percentage points.
”
Overall, the smartphone market is picking up, but the competition between brands is also becoming more and more fierce.
At present, all brand products are making efforts to develop AI, and it is also interesting to see what changes this will bring to the smartphone market.
iPhone 16 has dozens of upgrades across the series, do you want to buy it this time?