Source: Photo.com
On May 5, at Buffett's 2024 shareholder meeting, Berkshire Hathaway Chairman Warren Buffett mentioned that Apple Inc. is highly likely to remain the largest single stock held by Berkshire at the end of 2024.
"We will continue to hold shares in Apple, Coca-Cola and American Express for the long term, and we have had some success in the past," he stressed. ”
It is reported that Warren Buffett's Berkshire Hathaway has been buying a large number of Apple shares since 2016, and Buffett has made no secret of his "love" for Apple, and has publicly stated that Apple's user stickiness is extremely high.
At the end of last year, Berkshire held about 6 percent of Apple, more than any other publicly traded company owns Apple.
Buffett said that it is not clear how the iPhone works, but he firmly believes that the iPhone is a very great product, perhaps even the greatest product of all time, and that its value is far underestimated.
At the same time, Buffett also praised Cook for his excellent work at the helm of the company and as the "best partner" after Jobs.
The scale of global mobile phone users has slowed down
According to Statista statistics, from 2017 to 2022, the total number of global mobile phone users showed a steady year-on-year upward trend, but the growth rate showed a downward trend. In 2021, the number of global mobile phone users will be 6.378 billion, a year-on-year increase of 5.3%; In 2022, the number of global smartphone users will further increase to 6.648 billion, a year-on-year increase of 4.2%.
Apple's average sales price is the first of the top five brands
According to Counterpoint statistics, the global mobile phone market revenue in the third quarter of 2022 was about $100 billion, of which the Apple brand accounted for 42%; Combined with the sales volume of the top 5 brands released by Counterpoint in the third quarter, the average sales price of each brand's products is calculated. In the third quarter of 2022, the average sales price of the Apple brand reached $861 per unit, while the average sales price of the VIVO brand was only $192 per unit, and the premium of the Apple brand was higher.
Competing factions in China's smartphone industry
Since 1983, the development of China's mobile phone industry has gone through three stages of development: function-driven market, performance-driven market and intelligence-driven market. So far, China has become one of the largest smartphone markets in the world. In the long-term development and evolution of the smartphone market, the competition pattern of China's mobile phone market at this stage has gradually formed, that is, the domestic mobile phone camp represented by Huawei, Xiaomi, Honor, OPPO and vivo and the foreign mobile phone brand camp represented by Apple and Samsung.
Looking ahead to the future development trend of smartphones, Counterpoint expects generative artificial intelligence phones (AI phones) to become a hot competition in the future, and shipments will grow rapidly between 2023 and 2027, with shipments expected to account for 11% in 2024 and reach 550 million units in 2027, accounting for 43%, with a compound annual growth rate of 49%. The agency expects the market ownership of generative AI smartphones to exceed 1 billion units by 2027.
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