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OPPO will roll AI into the mid-range market, and the agency said that AI mobile phones are expected to bring a wave of replacement

OPPO will roll AI into the mid-range market, and the agency said that AI mobile phones are expected to bring a wave of replacement

Observer.com

2024-05-25 10:30Posted on the official account of Shanghai Observer.com

OPPO will roll AI into the mid-range market, and the agency said that AI mobile phones are expected to bring a wave of replacement

On May 23, OPPO held a new product launch conference for the Reno12 series. According to reports, the series adopts a small vertical screen design, and it is also the first Android phone that can publish live photos, and supports a variety of filters and beauty effects. "AI Closed Eyes Repair", "AI Elimination" and "AI Cutout" and many other AI functions.

Chen Mingyong, founder of OPPO, believes that AI mobile phones will become the third stage after feature phones and smartphones. In the next five years, the impact of AI on the mobile phone industry can be compared to the replacement of feature phones by smartphones in the past.

Mobile phones have become a key carrier for the popularization of AI technology

If someone blinks while taking a photo with a friend, you don't need to repose to take another picture, just tap the "AI Repair" button on the phone screen, and the person in the group photo with closed eyes can magically "open your eyes...... When you go out to take photos, you no longer have to worry about the background being "full of people", you only need to tap "AI elimination" to give you a clean background, so that you can live in harmony with nature......

This series of novel experiences comes from the AI features of the OPPO Reno12 series. With the help of the "black technology" brought by the new generation of domestic AI mobile phones, more and more practical AI experiences such as "AI closed eye repair" and "AI elimination" have begun to be used by the public.

"The advent of the AI era has significantly increased the awareness of AI technology in the whole society. As an AI service provider, we should pay more attention to the coverage of service scenarios to users' life scenarios, and the research and development of AI functions should also be adjusted in a timely manner, from the pursuit of technological breakthroughs to the pursuit of serving more users, so that cutting-edge technologies can truly serve and be used by people. "Artificial intelligence industry insiders believe that AI mobile phones have produced scale effects in terms of user frequency and user volume, and will be able to play a more important role in the popularization of AI services.

Compared with other smart terminals, mobile phones are the devices that come into contact with users the most every day. Terminal manufacturers are also continuing to make efforts in the field of AI. Taking OPPO as an example, it launched an AI-based intelligent assistant in 2018, and AI technology has also continued to improve the user experience in the field of photography and photo albums. In 2020, the first AI large model, the OBERT model, was launched, and in 2023, the self-trained Andean large model was launched.

OPPO will roll AI into the mid-range market, and the agency said that AI mobile phones are expected to bring a wave of replacement

The injection of large-scale model capabilities gives the basic functions of the traditional smartphone era, such as calling, recording, and taking photos, a new experience possible.

For example, the OPPO Reno12 series phones are equipped with an AI recording summary function, which can quickly extract all the key information in the dozens of minutes of recordings after the recording, automatically identify and distinguish different speakers, and quickly generate text summaries containing key information and to-do items. With the help of this innovative AI function, users no longer need to manually listen to recordings for meetings, negotiations and other scenarios, nor do they need to manually organize text minutes, which significantly improves users' office efficiency.

According to OPPO, the Reno12 series is equipped with the flagship chip of the Dimensity Star Speed Edition, of which the Reno12 Pro is equipped with the Dimensity 9200+ Star Speed Edition flagship chip, and the Reno12 is equipped with the Dimensity 8250 Star Speed Edition flagship chip, and the whole series is sold at 2699 yuan.

In addition to terminal manufacturers, Zhong Xinlong, director of the Artificial Intelligence Research Office of the Future Industry Research Center of CCID Think Tank, pointed out that the new generation of chips in the upstream supply chain of the mobile phone industry has supported some AI computing functions, so that mobile phones can understand complex instructions and perform tasks, realize voice scheduling, and jointly promote the development of mobile phone interaction in the direction of intelligence.

Middle-priced phones are accelerating the adoption of AI

With the surge in innovative functions of AI mobile phones, more users have added the element of "AI function" to their purchase requirements, which has promoted domestic mobile phone manufacturers to accelerate their AI efforts and realize the penetration of AI mobile phones into mid-range mobile phone products with more affordable prices and wider user groups. According to IDC statistics, in 2023, the market share of mid-range mobile phones between $200 and $400 will reach 34.7%, making it the category with the highest number of users.

"Through mid-range products, we can accelerate the popularization of AI in the mass market, so that cutting-edge technologies can move from concept to practicality." Chen Xiaochun, director of strategic planning of OPPO AI technology, said.

Taking the OPPO Reno12 series as an example, it will further promote the application and popularization of AI at the public level by popularizing practical AI functions such as AI eye closure repair and AI elimination to the 2,000 yuan price range. Zhang Yi, CEO and chief analyst of iiMedia Consulting, believes that AI mobile phones, as one of the development directions of mobile phones in the future, will show advantages in more fields with the continuous development and popularization of AI technology.

With the rapid development of AI technology, from creative design to financial technology, from intelligent medical care to intelligent terminals, the efficiency revolution brought by AI has boosted the formation of new quality productivity in all walks of life. With the help of AI technology, the mobile phone industry has also ushered in a period of market prosperity. According to statistics released by TechInsights, a market and technology analysis agency, in the first quarter of 2024, China's mobile phone market achieved positive growth, and OPPO also led the Chinese mobile phone market with a market share of 16.9%. Analysts believe that it is the product innovation and technology application in the field of AI mobile phones that have prompted the Chinese mobile phone market to achieve this achievement.

OPPO will roll AI into the mid-range market, and the agency said that AI mobile phones are expected to bring a wave of replacement

2024 is the first year of AI mobile phones. While the market prosperity is gradually rising, AI mobile phones have also created a key window for the mobile phone industry to cultivate new momentum and stimulate new vitality. Market research agency IDC predicts that from 2024, the new generation of AI mobile phones will grow significantly, driving a new round of replacement. IDC predicts that the shipment of next-generation AI mobile phones in the Chinese market will be 37 million units in 2024 and 150 million units in 2027, and the market share of the new generation of AI mobile phones will exceed 50%.

With the acceleration of the popularization of AI technology in innovative devices such as AI mobile phones, and the ability to bring more visible, touchable, and usable AI experiences to mass consumers, AI will also truly have a profound impact on public life, and domestic mobile phones are also expected to consolidate and expand industrial advantages with the help of AI, and continue to be at the forefront of the new round of technological revolution.

To realize this prospect, AI talent is indispensable. Jin Shi, vice president of Southeast University and dean of the Graduate School, proposed at this year's two sessions that universities, scientific research institutes, and leading enterprises should work closely together, alternate between engineering and learning, and rely on platforms such as the School of Outstanding Engineers and the School of Future Technology to jointly cultivate compound talents for the future of artificial intelligence.

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  • OPPO will roll AI into the mid-range market, and the agency said that AI mobile phones are expected to bring a wave of replacement
  • OPPO will roll AI into the mid-range market, and the agency said that AI mobile phones are expected to bring a wave of replacement
  • OPPO will roll AI into the mid-range market, and the agency said that AI mobile phones are expected to bring a wave of replacement

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