I don't know if you have found that no mobile phone brand has taken the lead in choosing to break through from tablets when expanding its own ecological layout. This was the case with Apple back then, and the same is true with OPPO and vivo now. So who is the boss in the current global tablet market, and how are domestic brands alive?
On May 4, IDC, a well-known data research agency, released a report on the global tablet market in the first quarter of 2024, which showed that global tablet shipments in Q1 reached 30.8 million units, a year-on-year increase of 0.5%. According to the report, the tablet market has begun to recover. Let's take a look at the rankings:
Champion: Apple, with shipments of 9.9 million units and a market share of 32.0%, down 8.5% year-on-year;
Runner-up: Samsung, with shipments of 6.7 million units and a market share of 21.7%, down 5.8% year-on-year;
Third place: Huawei, with shipments of 2.9 million units and a market share of 9.4%, a year-on-year increase of 43.6%;
Fourth: Lenovo, with shipments of 2.1 million units and a market share of 7.0%, a year-on-year increase of 13.2%;
Fifth: Xiaomi, with shipments of 1.8 million units and a market share of 5.9%, a year-on-year increase of 92.6%.
Judging from the overall data, Apple and Samsung are declining year-on-year, while the bottom three domestic brands are all growing, of which Xiaomi has the largest growth and has almost doubled.
According to the report, Apple's iPad continues the sluggish state of 2023, and Apple has now been cleaning up the inventory of older models. After the release of new products in the second quarter, it is expected to usher in a big explosion. But no matter how sluggish Apple's iPad is, it is still the undisputed No. 1 in the global tablet field, far ahead of other brands. Samsung's decline in the quarter was mainly due to the high activity of competitors in the Asia-Pacific market for European calls, which stole some of Samsung's market.
PS: The report specifically analyzes Xiaomi, and they believe that almost all regions of Xiaomi in the overseas market have achieved three-digit growth. This may be something that everyone didn't expect, I thought that Xiaomi tablets only relied on the domestic market, but I didn't expect it to perform so well in overseas markets.
In addition, we should pay attention to a detail, Q2 Xiaomi tablet or will grow fiercely in China. The reason is actually very simple, caused by the reverse flow of the Xiaomi SU7. Because Xiaomi SU7 directly supports Xiaomi tablets in the car, you can use it seamlessly when you hang it up. At present, I have seen a lot of friends who buy Xiaomi SU7, and at the same time buy Xiaomi Pad 6 series, which is to let users in the back row also experience the convenience of the car machine.
It can be said that Xiaomi tablet shows a positive trend, as a comparisonOPPO and vivo are going to refuel. These two brands were originally late in doing ecology, and they seem to be only involved in simple fields such as tablets, smart watches, and TWS. If you want to compete in the big ecological environment, the role of tablet computers is very large, do you understand the reason?