Huawei is back to the top!Domestic Q1 mobile phone sales ranking announced Apple fell 25%

Mobile China

2024-04-26 10:36Published in Beijing

　　On April 26, according to the latest report from the statistical agency Canalys, Huawei regained the first place in the smartphone market in Chinese mainland in the first quarter of 2024, while Apple became the largest decliner among the top five.

Huawei Mate 60 series

　　According to the data, Huawei has shipped 11.7 million units with a market share of 17% with the enthusiastic market response of the Mate and nova series. The Oppo Reno 11 series performed well, helping it quickly jump to second place, with 10.9 million units shipped. On the other hand, Honor, Vivo, and Apple slowed down after aggressive shipments in the fourth quarter of last year, ranking third, fourth, and fifth, respectively. Honor ranked third with 10.6 million units shipped, up 9% year-on-year, Vivo followed with 10.3 million units, down 9% year-on-year, and Apple saw the biggest decline among the top five manufacturers, ranking fifth with 10 million units shipped, down 25% year-on-year.

The sales volume of the domestic mobile phone market in the first quarter

　　Toby Zhu, senior analyst at Canalys, said: "The growth rate of the Chinese market at the beginning of the year was still slower than the global recovery rate of 11%, giving Huawei room to seize market share and quickly regain the crown. The production and supply shortages of the Mate 60 series gradually improved in the first quarter, which was an important factor driving Huawei's overall growth. In addition to the high-end product line, Huawei released the Nova 12 series equipped with HarmonyOS 4.0 and supporting two-way satellite communication in December, further expanding the application range of Kirin chips and successfully driving the performance of the mid-range price segment. This month, Huawei upgraded the P-series to the Pura 70, using breakthrough retractable lens technology to improve image performance, which has sparked heated discussions in the market. So far, Huawei has completed the full iteration of mobile phone products and continues to inject vitality into the market. ”

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