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Brand Weekly Issue 41 | Apple will hold a launch event on May 7, and a new iPad is expected to be released

author:Meiyu Strategic Consulting

1. CCTV issued a document on compensatory leave: the principle is minimal intervention

Brand Weekly Issue 41 | Apple will hold a launch event on May 7, and a new iPad is expected to be released

"May Day is actually only one day" has recently rushed to the hot search, once again triggering a heated discussion of "should the holiday be adjusted". How to adjust the holiday, there is also a special attention. A basic principle is "minimal intervention and as little disruption as possible to people's normal rhythm of life". The total number of statutory holidays in mainland China is 11 days, 104 days off on weekends, and 5~15 days of paid leave, and the total number of vacation days is at the upper middle level in the world.

(Source: CCTV)

2. Chuan Gree canceled the "full sales", and some employees said that "the middle cadre index has been greatly reduced, and the individual has no index"

Brand Weekly Issue 41 | Apple will hold a launch event on May 7, and a new iPad is expected to be released

On April 20, in response to the rumors that Gree canceled the full sales system from April this year, the reporter learned from an industry insider close to Gree that Gree's full sales have changed from individual indicators to team indicators. This means that Gree's practice of involving all employees in sales development from 2019 has ended. When asked "is it that the all-staff sales system has been canceled this year", a Gree employee said on the same day: "It can be understood that the indicators of middle-level cadres (middle-level cadres) have been greatly reduced, and there are no indicators for individuals."

(Source: Yicai)

3. The penetration rate of new energy passenger vehicles exceeded 50% for the first time, surpassing that of traditional fuel passenger vehicles for the first time

Brand Weekly Issue 41 | Apple will hold a launch event on May 7, and a new iPad is expected to be released

The reporter learned from the relevant departments of the China Automobile Dealers Association that in the first half of April, the retail penetration rate of new energy passenger vehicles in China exceeded 50% for the first time. According to the data of the association's passenger car market joint branch, from April 1 to 14, China's new energy passenger vehicle market retailed 260,000 units, a year-on-year increase of 32%, and in the first half of April, the retail penetration rate of new energy passenger vehicles was 50.39%, surpassing traditional fuel passenger cars for the first time.

(Source: CCTV News)

4. Intel releases large neuromorphic systems

Brand Weekly Issue 41 | Apple will hold a launch event on May 7, and a new iPad is expected to be released

Intel Corporation of the United States has released a large-scale neuromorphic system called Hala Point, which aims to support cutting-edge research in the field of brain-inspired artificial intelligence and solve the challenges of artificial intelligence in terms of efficiency and sustainability. Based on its first-generation large-scale research system, Pohoiki Springs, Intel has improved the architecture of the Hala Point Large Neuromorphic System, increasing neuronal capacity by more than 10x and performance by 12x, according to a press release issued by Intel Corporation. When running a traditional deep neural network, 20 quadrillions per second can be performed.

(Source: Xinhua News Agency)

5. CATL established a new energy company in Zhaoqing

Brand Weekly Issue 41 | Apple will hold a launch event on May 7, and a new iPad is expected to be released

36Kr learned that the Aiqicha App shows that recently, Zhaoqing Run'an New Energy Co., Ltd. was established, the legal representative is Fan Yizhen, with a registered capital of 4.58 million yuan, and its business scope includes power generation business, power transmission business, power supply (distribution) business, electrical installation services, construction engineering, engineering and technology research and experimental development, emerging energy technology research and development, etc. The equity penetration chart shows that the company is wholly owned by Times Green Energy Co., Ltd., which is a wholly-owned subsidiary of CATL New Energy Technology Co., Ltd.

(Source: 36Kr)

6. Apple will hold a press conference on May 7, and a new iPad is expected to be released

Brand Weekly Issue 41 | Apple will hold a launch event on May 7, and a new iPad is expected to be released

Apple has announced plans to hold a special event on May 7, when the new iPad and accessories are expected to be unveiled. Some media reported last month that Apple suppliers are ramping up production of the new iPad, which is scheduled to be launched in early May. According to people familiar with the matter, the launch will introduce improved versions of the iPad Pro and iPad Air. People familiar with the matter said that iPad Pro models will come with a new OLED display that is clearer, while the iPad Air will offer the option of a 12.9-inch screen for the first time.

(Source: Sina Finance)

7. Zhong Xuegao has become the person subject to execution, and the total amount of execution is nearly 10 million yuan

Brand Weekly Issue 41 | Apple will hold a launch event on May 7, and a new iPad is expected to be released

According to the news, recently, Zhongxuegao Food (Shanghai) Co., Ltd. added information on the person subject to execution, with an enforcement target of more than 9.01 million yuan, and the enforcement court is the People's Court of Danyang City, Zhenjiang City, Jiangsu Province. According to the risk information, the company has 2 pieces of information on the person subject to execution, and the total amount of execution exceeds 9.83 million yuan. In addition, the company has 1 information that restricts high consumption.

(Source: China Business Daily)

8. Asia's first Peppa Pig outdoor theme park is located in Shanghai and is expected to open in 2027

Brand Weekly Issue 41 | Apple will hold a launch event on May 7, and a new iPad is expected to be released

Asia's first Peppa Pig outdoor theme park project, which was fully introduced and invested and managed by Shanghai Maichi Culture Development Co., Ltd., was officially settled in Shanghai, and the official announcement ceremony of the project was held on April 24. As the world's largest Peppa Pig outdoor theme park, the project will soon be located in Changxing Island, Chongming District, Shanghai, covering an area of 290 acres, and is expected to be completed and opened in 2027. With an investment of more than 2.4 billion yuan, the project will become another iconic business card of Shanghai's urban tourism after completion, and will also radiate the surrounding areas and drive the comprehensive development of various business formats in the region.

(Source: Yicai)

9. The price of the iPhone 16 in China has been exposed, and the starting storage may be 256GB

Brand Weekly Issue 41 | Apple will hold a launch event on May 7, and a new iPad is expected to be released

The well-known leaker "LeaksApplePro" broke the news that Apple's iPhone 16 Pro this year has a starting storage of 256GB, and the price may remain unchanged at $999 (the starting price in China is 7999 yuan). Technology media MacRumors also recently released a blog post, summarizing the leaks about Apple's iPhone 16 Pro and iPhone 16 Pro Max models, saying that the model will have 30 improvements and optimizations this year.

(Source: Global Finance)

10. Musk: The "Optimus Prime" robot is still in the experimental stage and will be available at the end of next year at the earliest

Brand Weekly Issue 41 | Apple will hold a launch event on May 7, and a new iPad is expected to be released

Tesla CEO Elon Musk said on the 23rd local time that the "Optimus Prime" humanoid robot is still in the experimental stage and may be listed at the end of next year at the earliest. According to the report, in a conference call with investors on Tuesday, Musk predicted that by the end of this year, the "Optimus Prime" humanoid robot will be able to perform tasks in factories. Musk believes that of all humanoid robot manufacturers, Tesla is the most likely to achieve mass production.

(Source: Finance Associated Press)

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