Sometimes some products do not look at their own performance at all, but rely on brand influence to make the market recognized. Like the Apple brand, there are many products that seem to be anti-market laws, but the final result is good sales. However, with the increasing rationality of consumers, even some of Apple's products are not moving. For example: iPhone SE3.
A report from IT House on April 20 showed that the sales of the iPhone SE3 were disappointing, and many consumers did not even know that Apple had released such a model. This report is the basic North American operator market survey, everyone think about North America is Apple's home, is the world's iPhone sales most concentrated, the largest market. The performance of the iPhone SE3 in this market is so disappointing, not to mention the specific performance of the iPhone SE3 in other markets around the world.
Industry analysis believes that this is actually the most normal market behavior. Although the iPhone SE3 is currently the cheapest 5G Apple phone, but its price is relatively embarrassing, after all, the starting version is only 64G is not enough, everyone will generally choose the 128G version, but this version relatively needs 4000 yuan. 4,000 yuan to buy a single card iPhone SE3, it is really better to add some money directly on the iPhone 12. This account is a consumer will figure out, not to mention 4,000 blocks in the Android camp can buy a very good flagship machine, all aspects of performance are much better than the iPhone SE3.
Therefore, the two words apple are not omnipotent, and there will be consumers who will buy it if they hang up apple's signboard. Therefore, the iPhone SE3 cut orders in the industry are not empty, but the normal performance of the market's poor performance. Now look at such an iPhone SE should be the last one produced by Apple, and the next generation of iPhone SE should be what the iPhone 13 mini looks like.