On April 25, South Korean media The Elec reported that Apple's iPhone 13 series market demand is strong, and Apple will increase the production plan for the second quarter by 10 million units to the original target. Among them, the iPhone 13 Pro increased from the original 1 million units to 7 million units, and the 13 Pro Max increased from the original 3 million units to 6 million units.
Apple significantly increased the production of the iPhone 13 series in the off-season, and only for two Pro models, the industry speculated that these two models may be too popular, sales exceeded Apple's own expectations, and the supply was relatively insufficient relative to the iPhone 13/mini. From Apple's action, it can also be seen that the more expensive Pro model sells better, and there is already a shortage of supply.
Morgan Stanley's report notes that demand for the iPhone 13 in the first quarter of this year exceeded expectations, with shipments up 10 percent. Although the production and supply chain of the product have encountered many difficulties, the four products of the iPhone 13 series can be supplied from stock in the United States, but the Pro model is slightly insufficient.
In fact, the country is also in the same situation, when the iPhone 13 series was first sold, the two Pro models were soon in short supply, and the official delivery date had to wait for more than 1 month. The iPhone 13/mini can still be supplied from stock, and the channel price can even be 200 yuan cheaper. It can be seen from this that the Pro model is obviously more popular, and the standard version with a relatively cheap price is rarely asked.
This is also very easy to understand, iPhone 13 Pro/Max is equipped with a 120Hz high brush screen, with the iOS 15 system smoothness is fully improved. The A15 full-blood version chip on board is also more powerful, and the comprehensive experience is one notch higher than the standard version. Moreover, thanks to TSMC's mature 5nm process and ProMotion technology, the endurance of the Pro model has also been significantly improved, and the 13 Pro Max has become the longest 5G mobile phone on the market.
In contrast, the iPhone 13 has many fewer highlights, and the lack of key high-brush screen attraction has dropped significantly. Even if the price has fallen to within 5,000 yuan now, it is still difficult to make people have the impulse to chop their hands. In a little more than a month is the 618, iPhone 13 Pro/Max may usher in a wave of real incense prices, then the demand must be huge, Apple increased production in advance and actively stockpiled, may also be preparing for 618.