According to the data given by relevant institutions, the sales volume of the domestic mobile phone market in the first quarter should belong to Apple's most serious decline, and the decline of about 19% is expected, but also incredible, on the other hand, the domestic brand Huawei, which has attracted more attention, is in a situation of substantial rise, perhaps in the second quarter, it only needs to step up stocking, it will be able to surpass the share of Apple mobile phones, after all, Huawei Pura70 series has officially gone on sale.
In fact, as early as the fourth quarter of last year, the new iPhone 15 series suffered a "cold" situation, and the price was reduced soon after, until now the iPhone 15 series has been in a situation of falling again and again, and the price reduction is not the standard model, but such as the iPhone 15ProMax also has, and the price drop is even higher, although for domestic mobile phones, price reduction is the best way to promote sales, but in terms of the share of Apple mobile phones, the low price strategy is not feasible on Apple's flagship.
Speaking of the decline in Apple's mobile phone sales, it can be divided into two reasons, one is that the iPhone product itself is not innovative enough, compared with the iPhone released in recent generations, it is not difficult to find that a small function can be used as a larger selling point to publicize, and in terms of the whole machine design, innovation, basically belongs to no, in the face of "squeezing toothpaste" upgrade, domestic consumers also feel disgusted, and compared with the products in their hands, they found that they could continue to use it, so they couldn't find a reason to replace it.
And at the same time as Apple's flagship "squeezing toothpaste" upgrade, on the other hand, the performance of domestic mobile phone brands is more aggressive, and this has become the second reason for the serious decline in Apple's sales, with the domestic mobile phone market entering the "Ice Age", domestic consumers' willingness to replace the machine is not very high, for this situation, the domestic mobile phone brand is to show their sincerity, not only in the balance of the whole machine is higher, but also the cost performance of the product is more extreme.
The performance of the whole product is more balanced, which is in stark contrast to the lack of innovation of Apple's mobile phone, and as a consumer, it will definitely choose a domestic mobile phone with a lower price and more balanced product functions, it is no exaggeration to say that the decline in Apple's mobile phone sales is only a beginning stage, and it should fall more seriously after that, after all, the domestic mobile phone brand represented by Huawei and Xiaomi has entered a moment of comprehensive rise.
Since last year's Huawei Mate60 series suddenly went on sale, Huawei's mobile phone sales share has shown a growth trend, and the main source of these increased shares is the Huawei share that Apple seized before, in other words, now Huawei is grabbing back its own share, the localization of Huawei's flagship is still relatively high, and it is more abundant than Apple's flagship in terms of functional nature, under the condition of a certain price, domestic consumers will definitely support Huawei's flagship.
In addition, with the development of Xiaomi's high-end road,Apple's flagship small screen advantage is also no longer in front of domestic mobile phones,Although the market is now more controversial for Xiaomi mobile phones,It is undeniable that Xiaomi's small screen flagship brings the experience in the feel,It is completely not inferior to the existence of Apple's flagship,At the same time, the whole machine configuration of Xiaomi's small screen flagship is also more balanced than Apple's flagship、The price is lower,Then it is even more unnecessary to buy Apple's flagship。