How to effectively solve the problem of users' mileage anxiety about new energy vehicles? Many new energy vehicle companies focus on the performance development and improvement of power batteries, and bring longer mileage performance to pure electric vehicles by improving the energy storage density and thermal management system of power batteries. However, the development of this technology is difficult, the investment is huge, and it takes a long time of testing and trial and error, and the research and development cycle becomes very long.
So is there any better way to solve the user's concerns about battery life? Yes, Weilai Automobile and BAIC New Energy have thought of a power exchange mode, which can greatly save charging time, and in the case of follow-up supporting facilities and perfect end industrial chain, it can fully solve the concerns of new energy vehicle users about long-distance travel. The state is also very supportive of it, in October last year, the Ministry of Industry and Information Technology officially issued the "Notice on Organizing the Pilot Work on the Application of New Energy Vehicle Power Exchange Models", and jointly formulated power exchange standards and feasibility studies with well-known domestic car companies in many cities across the country.
The power exchange model has thus become a market with great potential, after all, new energy vehicles are the leading trend in the future development of the automobile industry, and have entered a period of rapid development. In 2021 alone, there will be more than 3.5 million new energy models, plus the new energy models sold in previous years, the current number of new energy vehicles in the country has reached 7.84 million, and the number of pure electric vehicles has reached 6.4 million, and this proportion is still growing.
Under the strong stimulation of market signals, the Ningde era, the benchmark enterprise of global power batteries, has also begun to "go down" to do power exchanges. On January 18, CATL released the power exchange service brand EVOGO (Lehang Battery Swap), as well as a set of overall solutions including battery packs, substations and Apps. Prior to this, CATL participated in the investment of Wuhan Weineng Battery Asset Co., Ltd. and signed a cooperation agreement with the Guizhou Provincial Government at the end of last year to build a power exchange network, which shows that CATL has a comprehensive thinking and understanding of the power exchange model.
CATL occupies 55.6% of the power battery market share in China, which also allows companies to gain a high voice in the industry. Therefore, when "Ning Wang" intends to open up the power exchange market, it will play a crucial role in promoting and influencing the development direction of the entire new energy automobile industry.
Standing in the new window of the times, the power exchange mode of the Ningde era is not stuck to the traditional concepts of the past. The brand has added its own understanding and innovation to the power exchange mode, and EVOGO combines the overall solution of power exchange, which is mainly composed of three major products: "power exchange block, quick change station, and APP". And mainly for the model of vehicle-electricity separation, the battery is separated as a shared asset, and the "chocolate exchange block" is launched.
Different from the batteries sold in the Ningde era, the "chocolate power exchange block" is a battery specially developed and mass-produced for the realization of shared power exchange, with the three characteristics of "small and high energy, free combination, and minimalist design". Using the latest CTP technology of the Ningde era, the weight energy density of the "chocolate exchange block" exceeds 160Wh/kg, the volume energy density exceeds 325Wh/L, and a single battery can provide an endurance of about 200 kilometers. Consumers can choose one or more batteries at will when changing the power, flexibly matching the needs of different mileages.
In addition, the "chocolate changer block" adopts wireless BMS technology, and only has a high-voltage positive and negative interface on the outside, which greatly improves the reliability of the plugged and unplugged components. The industry believes that the replacement brand of the Ningde era has broken through the barriers to the adaptation of batteries and models, and greatly improved the scope of promotion and application of power exchange.
Not only that, but due to the ingenious design of the chocolate exchange block, it also brings convenience to the construction of the substation. A standard station of EVOGO brand change station only needs three parking spaces, the replacement of a single block takes about 1 minute, and 48 power exchange blocks can be stored in the station, ensuring that users can always have full power blocks to replace, without waiting for a long time. At the same time, the substation can also be provided with versions adapted to the climatic and environmental conditions of different regions.
Consumers can "rent electricity on demand" and freely choose the number of rented replacement blocks according to their own usage scenarios and habits. For example, to commute around the city on a daily basis, you only need to rent an electric block. If you want to travel long distances, you can choose two or three electric blocks, which can really increase or decrease, and realize the freedom of electricity. At the same time, the EVOGO combination power exchange solution can be charged and replaced, and together with the existing home charge and fast charge, it constitutes a full-scenario energy replenishment method, bringing freedom to recharge.
In the industry's view, the Ningde era of cutting into the power exchange track is more like a set-up. First, the Ningde era with a market value of more than one trillion yuan has sufficient capital to carry out the layout and early promotion of power exchange; second, as the leader of the power battery industry, the Ningde era has obvious advantages in battery technology, and naturally realizes the battery in the power exchange mode to be controllable; third, the cooperation between the Ningde era and car companies for many years can more clearly understand the needs of car companies for batteries and chassis.
At the same time, due to the separation mode of vehicle and electricity, the sales price of the whole vehicle may decline, which can stimulate the growth of overall sales to a certain extent, and the standardized power exchange system that enters the Ningde era through integration will also improve consumer satisfaction with the consumer experience. In fact, this is a win-win situation that includes the Ningde era and car companies.
Write at the end:
The use of power exchange mode to solve consumers' concerns about the use of new energy vehicles is a very good idea, but for a car company to consider a lot of factors, promotion investment is very large, so it is very difficult to fully implement. However, fortunately, in addition to a few car companies such as Weilai Automobile and BAIC, which are actively trying, the arrival of the battery giant "Ning Wang" will play a decisive role in the entire industry. At the same time, catheter has made innovations and improvements to the power exchange model, through the early pilot of the online car market, and then slowly transition to the passenger car market, such a development strategy is correct. At the same time, with the encouragement of national policies, if the power exchange model forms a virtuous circle in the market, perhaps this move will open up a new path for car companies that encounter "bottlenecks".