Recently, the automotive circle is very lively, the new energy track is constantly moving, and the major giants have entered the game, and there is a hidden trend of a hundred schools of contention. After all, travel, as an indispensable scene in people's lives, is behind the trillion-level vast market. Under the influence of policy, technology, economy and other factors, China's travel field is undergoing unprecedented changes, and green and intelligent have become the two core and key trends in the field of travel.
Under the wind outlet, there is never a shortage of wind chasers. In the track of new energy, new automobiles will emerge, and veterans are not far behind, and Lifan, which is integrated with Geely, has entered the game and exchanged new energy.
Call a new track and start again
New energy competition is becoming increasingly fierce, Lifan chooses to enter the new energy track at this time, will it have missed the "best time"? In fact, in the field of power exchange, Lifan has already taken the lead. As one of the earliest car companies involved in the power exchange model, Lifan has strong technical accumulation and practical operation capabilities in the field of power exchange. At the same time, Chongqing-based Lifan can provide a "host" advantage for Geely's power exchange business, and the joint venture with Geely Automobile has reached a favorable win-win situation.
On December 14, 2021, Geely integrated Lifan Technology and established a new joint venture company to restart Lifan's new energy industry by introducing Geely's existing product line, and the development focus will focus on the landing of power exchange products and power exchange services.
It is understood that the joint venture company takes Chongqing as the brand "base camp" and will expand the replacement power station "radiating" the key cities across the country. According to the plan, by 2025, the goal of operating more than 5,000 intelligent substations worldwide needs to be achieved.
It is foreseeable that 2022 will be the first year of Geely's comprehensive layout of the power exchange model, and some car companies only face C-end users, the new joint venture company will rely on the advanced power exchange platform to achieve b-end and C-end users, operating users and private markets of the full-dimensional vehicle-electricity separation and replacement ecology, so as to reduce the one-time purchase cost of electric vehicles. In addition, the new joint venture will not only expand power exchange services, but also explore forward-looking technologies such as V2G and S2G to create a business model that integrates battery supply, battery energy storage, and battery recycling.
The brand is recruiting a new name
With a new name, a new year is opened, and the restructured Lifan continues to move. A few days ago, the joint venture company launched the "Awakening Freedom Force 2022 - Geely x Lifan Joint Venture Company to change the global name of the tram system", adhering to the concept of user co-creation, handing over the choice decision to the core Z generation group, triggering a ripple effect and arousing the enthusiasm of the whole people. Every user is the "summoner" of the tram system, injecting unlimited energy into the product with a steady stream of imagination and creativity.
As the first marketing action after the restructuring of the joint venture, Lifan is being continuously concerned by the industry. Now, decades have passed, the automotive industry has long been turned upside down, the veteran returns, and what kind of wave will be set off in the new energy track? Let's look forward to Lifan, the next new move.