2021 is a year of great significance for Lynk & Co, according to the official information released by Lynk & Co, last year's annual sales of Lynk & Co was 220516, with a year-on-year growth rate of 25.68%. Achieving this achievement in five years is enough to make the Great Wall WEY, Chery Xingtu and others with similar positioning envious. However, behind the bright results, there is also a hidden worry of "partial subjects".
In the sedan and SUV markets, the input and output are disproportionate, and the new energy market lacks competitiveness
Lynk & Co currently has a total of 12 models on sale, and by model, there are 10 SUVs, namely Lynk & Co 01, 02, 05, 06, 09 and its plug-in hybrid versions; there are also two sedans, Lynk & Co 03 and Lynk & Co 02 Hatchback. In the total sales performance of 220,000 in 2021, the Lynk & Co 03 series contributed more than one-third of the sales, which is somewhat surprising. Lynk & Co, which wants to become bigger and stronger in the SUV field, has gained more in the field of cars, which has the meaning of inadvertently planting willows and willows, which is actually an important performance of Lynk & Co's "partial science". This is not unrelated to the overcrowding of the Lynk & Co SUV product array, Lynk & Co 01, 02, 05 three models are positioned in the compact SUV, although there is a difference in price, but compared to the variety of competitors on the market, only the performance of Lynk & Co 01 is more balanced, and its sales are also greater than the sum of Lynk & Co 02 and Lynk & Co 05.
2021 is a year of explosive growth of new energy vehicles, but Lynk & Co's new energy models have not ushered in a big rise, in addition to the recently listed Lynk & Co 09PHEV model to achieve sales of more than 1,000 in a single month, the rest of the models are mostly hovering below 500, which shows that Lynk & Co still has a lot of room for growth in the new energy track.
Staying personal or going with the flow? There are gains and losses
Lynk & Co prides itself on adhering to the five-high product development concept of "high value, high performance, high technology, high safety and high value", from the perspective of existing models, in addition to the subjective aesthetic influence of "high value", the rest of the Lynk & Co does have a relatively outstanding performance, and the advantages of research and development based on volvo's same platform are fully revealed. But many things have two sides, and sometimes in order to highlight the advantages of some aspects, it is always necessary to make concessions in other aspects. The high performance of Lynk & Co models is achieved through the power squeeze of the engine, and most models use 2.0T engines, fuel economy has not been well taken into account, even if it is a 1.5T three-cylinder engine, compared with the same price level of joint venture SUVs still do not have an advantage.
If you have experienced Lynk & Co and its competitors at the same time, it is easy to find that the spatial performance of Lynk & Co models is at a disadvantage, only Lynk & Co 03 and 09 are relatively better, and the purpose of this should most likely be to improve control. Perhaps it is Lynk & Co that believes that it is a brand for young people, so it believes that the control should be greater than the space. Such a choice is bound to lose a lot of potential users who pay attention to practicality, and the large space can be said to be one of the basic qualities of a family car.
In terms of price, from the perspective of the materials and configuration of Lynk & Co Automobile, there is no problem in aligning the price with the joint venture car, and the retention rate is also the first place in the independent automobile brand for several consecutive years. However, the fuel economy performance mentioned earlier is very general, and the other maintenance prices are high, and many car owners have complained that the maintenance has reached the level of luxury cars, which means that the cost of use in the later period is higher than that of ordinary joint venture cars, not to mention other independent car brands.
New opportunities, perhaps compromises for the long term
The high-end market is a big cake coveted by independent car brands, and Changan, Great Wall, Chery, and BYD are all striving to gain a larger market share. Lynk & Co Should Perhaps be prepared for danger, compromise to the market is a feasible strategy, in the follow-up products, pay attention to the balance of space, fuel consumption and other aspects, otherwise it is difficult to open up the gap with other brands. With the decentralization of Volvo technology, the geely Xingyue L and Xingrui models based on the CMA platform have been widely recognized by the market, which also proves that price and space are still important consumer factors.
On the other hand, the rapid development of new energy vehicles has led to tremendous changes in the entire automotive industry, and for Lynk & Co, which has achieved excellent results in the fuel era, the advantages accumulated in the field of pure fuel vehicles will gradually decline. Instead of waiting for the bottleneck period to arrive, it is better to take the initiative and seize the opportunity in the new energy track. This also requires Lynk & Co to make changes, most people buy hybrid models originally intended to save fuel, in large cities, license plate restrictions are also an important reason, control the cost of buying a car is more in line with the needs of consumers than to emphasize performance and configuration.
For an independent high-end brand that has been born for five years, the annual sales performance of 200,000 yuan is indeed commendable, and it is also worth learning from the rest of the high-end independent brands, but from the current product layout and product force analysis, Lynk & Co is still far from reaching the mature standard, and there is still a big gap compared with mainstream joint venture car companies. Of course, the opportunity of "partial science students" is not only a way out of comprehensive development, but also can follow the trend and become a "special student", depending on what kind of road Lynk & Co Will choose next. (Text/UVIS Auto Ride)
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