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The new Lynk & Co 02 Hatchback is on the market, the power is weaker, the price is reduced, can it sell well?

In the independent impact of high-end brands, Lynk & Co should be relatively successful, last year's sales of more than 220,000 vehicles, higher than Xingtu, Wei brand, and the current product layout of the Lynk & Co brand should also be the most perfect one. In the field of performance small steel cannons that many domestic brands have abandoned, Lynk & Co 02 Hatchback makes up this gap, its 254 hp 2.0T high-power engine with Aisin 8AT transmission, with R19 Michelin PS4 sports tires and the sports chassis tuned by the European supercar team, Lynk & Co 02 Hatchback achieves good handling performance and acceleration performance. The Zero Hundred Acceleration score is only 6.2S, compared to the Golf GTi's score slightly faster, the latter Zero Hundred Acceleration score is 7.1S.

The new Lynk & Co 02 Hatchback is on the market, the power is weaker, the price is reduced, can it sell well?

However, this hatchback structure of the car in the Chinese market is indeed not very popular with consumers, Lynk & Co 02 sales of the entire car series is not high, most of the time can only maintain in three figures, but this does not prevent Lynk & Co to continue to improve this product line, in recent days, Lynk & Co has added Lynk & Co 02 Hatchback Plus version and Pro version, priced at 15.08-16.28 million yuan, much lower than the original version price, the old price of 17.68-18.18 million yuan.

The new Lynk & Co 02 Hatchback is on the market, the power is weaker, the price is reduced, can it sell well?

Since it is a new model, it is normal that there is no change in the design, continuing the style of the old model, the front face has obvious family recognition, and the split personality is full. The side uses a hatchback structure, the entire body pressure is very low, with the wide body design and the tail bilateral four-out exhaust hole, highlighting a strong sporty atmosphere.

The new Lynk & Co 02 Hatchback is on the market, the power is weaker, the price is reduced, can it sell well?

The interior uses a minimalist Nordic style, while the all-black color scheme is not lost, and the details are also highly graded. Due to the price of the downward exploration, the new car configuration is also correspondingly reduced a lot, the 150,800 yuan PLUS entry-level version is not equipped with safe driver assistance system, mobile phone wireless charging, atmosphere lights, 180 degree transparent chassis and other functions, and these configurations are equipped on several other models, but the 10.25-inch LCD instrument and 10.2-inch central control screen, voice recognition, Internet of Vehicles, OTA upgrades, etc. are equipped, from the perspective of use, it is enough for most consumers. The Pro version of 162,800 yuan is only less built-in driving recorder than the old Halo version (176,800 yuan), but it adds engine start-stop and a Type-C interface.

The new Lynk & Co 02 Hatchback is on the market, the power is weaker, the price is reduced, can it sell well?

The biggest difference in the new car is the change in the power system, from the original Drive-E 2.0TD T5 engine to the T4 engine, the transmission has also been changed from Aisin 8AT to 7-speed dual clutch, the maximum horsepower is only 190 horsepower, the peak torque is 300 Nm, the performance has dropped a lot, and the zero hundred acceleration performance has also reached 7.8S. In fact, this figure is still not bad in the field of compact cars, and it is only 0.7S slower than the Golf GTi, but the price reduction effect brought about by the engine reduction is very direct, and the purchase threshold of the Lynk & Co 02 Hatchback is 26,000 yuan lower than in the past, the economy is stronger, and the freedom of choice for young people is also greater.

The new Lynk & Co 02 Hatchback is on the market, the power is weaker, the price is reduced, can it sell well?

In fact, the cost performance of Lynk & Co 02 Hatchback is not low, if it is replaced by any joint venture brand, its value will inevitably rise sharply, and the price of the reference golf GTi has reached 229,800 yuan. But then again, this market segment is originally a niche field, and it cannot be expected to be as large as the ordinary sedan, so the launch of new models may not play a big role in increasing sales. But even so, if Lynk & Co wants to embark on the international stage, niche models such as Hatchback are still necessary for both the 02 family and Lynk & Co, just as GTi has shaped golf's car culture and its market position in the global field, Lynk & Co also needs such models to boost brand belief.

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