Recently, Lynk & Co motors have pushed two more Lynk & Co 02 Hatchback models, a PLUS version and a Pro version, both equipped with 2.0T low-power engines, the maximum power is 140kW, the maximum torque is 300N·m, compared with the previous Halo version (176,800 yuan), the power is reduced by 47kW/50N·m.
As a small domestic steel cannon that flaunts sports, the Lynk & Co 02 Hatchback once became a new choice for many people who like to control their friends. But the price of Lynk & Co 02 Hatchback is not low, even if the two low-power versions of the new car launched this time, the landing will be almost 170,000 yuan to 180,000 yuan, still not cheap.
Can you beat the entry-level joint venture B-class car?
Many netizens do not understand this, this price can already buy a lot of entry-level B-class cars, like Mai Ruibao XL, Buick Regal, the price is similar, the Volkswagen Maiteng low-end landing is only a little more than 180,000, and then a little more money, the new Ford Mondeo, Artez, Tianlai, which is not fragrant?
And these B-class cars are not worse than the Lynk & Co 02 Hatchback, with the same displacement like The Maribal XL, Buick Regal 100 km acceleration can run to about 7 seconds, nearly 1 second faster than the 7.8 seconds of the Lynk & Co 02 Hatchback version, even if the low-power version of The Magotan is only 0.3 seconds slower than it, so it seems that the Lynk & Co 02 Hatchback is really not a fast car.
Of course, I have to admit that these B-class cars are completely different from the positioning of the Lynk & Co 02 Hatchback. To say that driving pleasure, Lynk & Co 02 Hatchback definitely has more say, the appearance is more like a performance car, and the short body is more fun. But from the perspective of ordinary consumers choosing family cars, the Lynk & Co 02 Hatchback is really not competitive.
If you really pursue the fun attribute, in addition to the Lynk & Co 02 Hatchback, users at the same price point have more choices. Not to mention their own Lynk & Co 03, like the Dongfeng Honda Civic and Guangqi Honda type, casually spend some money to clean up, play is not worse than Lynk & Co 02 Hatchback.
For example, the manual gear that was tried last weekend, just brushed the first-order program, the power has not been small, and it is also very fun to drive, especially with 6MT, which has a sense of control and communication. The most important manual gear grid landing price plus the money of the brush program is not worth a low-power version of Lynk & Co 02 Hatchback, and even has spare money to do the appearance.
Take the independent brand as an example, some of the main sports and control of the independent brand sports models, such as Changan UNI-V, Shadow Leopard, MG6 and so on. Although netizens have different evaluations of it, at least the people who like it can afford it, and it is a dual attribute of both home and play.
What is the significance of Lynk & Co pushing TA?
If you objectively evaluate the low-power version and high-power version of the Lynk & Co 02 Hatchback, you should compare it with the Golf and the Golf GTI, after all, these two cars are the real opponents.
In this way, the Lynk & Co 02 Hatchback is obviously worth the price, after all, the Golf GTI is much more expensive than the Lynk & Co 02 Hatchback High-Power Edition. The ordinary golf is only equipped with a 1.4T engine, at least the Lynk & Co 02 Hatchback low-power version is equipped with a potential 2.0T.
In terms of data, the Lynk & Co 02 Hatchback low-power version almost crushed the FAW-Volkswagen Golf, with stronger power than golf and more space than golf. The configuration of the two cars is basically the same, both are LED headlights, are automatic air conditioning, but the Lynk & Co 02 Hatchback low-power version has more advantages in voice interaction and central control screen size, and supports OTA upgrades.
But the Lynk & Co 02 Hatchback low-power version is a little different from the FAW-Volkswagen Golf, faw-Volkswagen -Golf's attribute is a family car, and Lynk & Co 02 Hatchback has always been a small steel cannon since its launch.
Therefore, although the positioning of these two cars is relatively similar, in fact, they do not belong to the same type. Because not all people who buy golf want to buy a steel gun, most of them just hold the mentality of buying a family car, but the vast majority of users who buy Lynk & Co 02 Hatchback are going to its steel gun attributes.
So even if everyone knows that the Lynk & Co 02 Hatchback is better looking, more space, more powerful, more equipped, and more fun, the Lynk & Co 02 Hatchback is still not as hot as FAW-Volkswagen Golf.
Because people who really consider buying FAW-Volkswagen Golf will not consider Lynk & Co 02 Hatchback, after all, FAW-Volkswagen-Golf terminal offers are relatively large, and the actual landing price is not so high, even if it is bought as a simple family car, it is worth it.
On the contrary, most of the users who really want to buy Lynk & Co 02 Hatchback are the user groups of Golf GTI. This led to the status of the Lynk & Co 02 Hatchback low-power version is very embarrassing, intending to buy the car feels that it is not practical enough and the price is high, intending to buy a small steel gun users finally chose the Golf GTI or Lynk & Co 02 Hatchback high-power version.
In addition, hatchbacks have been going downhill in China today, not to mention small steel cannons. That being the case, what is the point of the existence of the Lynk & Co 02 Hatchback? What kind of users does it face?
If you want to understand the Lynk & Co 02 Hatchback, you must first talk about the Lynk & Co 02 car. As the smallest crossover in the entire Lynk & Co brand, the popularity of Lynk & Co 02 has not been high, coupled with the two consecutive crown halos of Lynk & Co WTCR, abandoning Lynk & Co 02 instead to launch a Lynk & Co 02 Hatchback, which focuses on sports, is naturally a natural thing.
Therefore, the significance of Lynk & Co 02 Hatchback is more to enhance the brand image than to go.
As a relatively mature car brand, Lynk & Co Must have done market research and consumer group analysis before pushing this car, to put it bluntly, it is to see the demand, otherwise why should Lynk & Co go to waste effort?
Lynk & Co also knows that the users who really buy Lynk & Co 02 Hatchback are by no means the group of people who put the price first, and even most users buy it only as a second or third car. And most of the users who like these niche cars have better economic conditions, have strength, personality, pursuit, and understand cars.
The law of the domestic performance car market is like this, most of the people who really like sports performance cars can't afford to buy, and only some users who have money and like it will consider buying it as a "toy".
All indications show that the Lynk & Co 02 Hatchback is destined not to be a performance steel cannon, just like many netizens said that "the car is a good car, but the price is high."
But then again, if you want to go to the amount of price reduction on the line, nothing more than the use of materials is a little worse, the configuration is a little lower, the workmanship is a little rougher, the cost will naturally come down, the price reduction is 20,000, properly sold, but this is still bent on doing high-end Lynk & Co cars? Therefore, if you really plan to buy it, you don't have to worry about whether the Lynk & Co 02 Hatchback is expensive and worthless, just consider whether you like it or not!