Shanghai, China, January 17, 2022 – The new Ford China Design Center, the latest milestone in the Ford China 2.0 blueprint, was officially opened today at the Ford China Dx Hub in Shanghai. As one of the "four centers" in the "Ford China 2.0" strategy, the new Ford China Design Center, together with the Ford China Product Center, the Ford China New Energy Center and the Ford China Innovation Center, provides strong support for the Ford brand to continue to promote brand transformation in the world's largest automotive market.
Ford China Design Center Ford China Dx Hub "Foton Valley" located in the heart of Shanghai
Ford China Dx Hub "Foton Valley" first floor lobby
Add design innovation to create amazing products for Chinese consumers
Ford Chinese designers can take full advantage of virtual reality and augmented reality to perform more tests before developing clay models and refine digital modeling. After the physical model is made, the designer can immerse the sludge model in the professional review hall, combined with the 8K resolution ultra-high-definition LED giant screen and the latest virtual reality review equipment, and can make intuitive design changes on the sludge model at the first time, and then transmit the change data back through the 3D scanning device.
Judging hall
Virtual judging hall
A broad stage for local design talent
Shanghai has become an emerging world art and fashion center, and has also attracted more and more automotive brand design centers to settle in, and is becoming an ideal place for more and more outstanding designers from all over the world.
3D Data Modeler
Exterior designer
Color material designer
The latest interpretation of the concept of "potential energy aesthetics" - the world premiere of the new generation of Mondeo
The design concept of "potential energy aesthetics" is a new design language developed by Ford China's design team based on the aesthetic preferences of Chinese consumers, and the appearance of a new generation of Ford Mondeo comprehensively interprets the essence of Ford's new design concept from the three dimensions of "movement", "creation" and "force", and further confirms the continuous refinement and improvement of Ford China's design elements.
The new generation of Ford Mondeo debuted at the Ford China Design Center
The opening of the new Ford China Design Center has made the promise of "More Ford, More China" even louder.