On January 17, the new Ford China Design Center was officially opened today at the Ford China DxHub "Foton Valley" in Shanghai, as one of the "four centers" in the "Ford China 2.0" strategy, the new Ford China Design Center, together with the Ford China Product Center, Ford China New Energy Center and Ford China Innovation Center, provides strong support for the Ford brand to continue to promote brand transformation in the world's largest automotive market.
What does it mean to locate a design center in China?
For any brand, China is an important automotive market that cannot be ignored. Foreign car brands introduce models into domestic sales through joint ventures or imports, and sales mean profits. The growth and decline of the Chinese market is directly linked to their annual financial reports. Ford has landed its design center in China, aiming to create models that are more in line with the preferences of Chinese consumers.
The design center has the ability to design the whole process from design trend research, interior and exterior design, color material design, digital interaction experience design to digital model and full-size clay model production. In addition to the design center, Ford China Dx Hub "Fuchuang Valley" also includes a number of cutting-edge innovation teams such as intelligent networking and digital experience team, cutting-edge trend research team and electrification team, and collaborates with the product center in Nanjing to further improve the efficiency of cross-departmental collaboration and innovation.
Mr. Max Wolff, Design Director, Ford China & International Markets Group, said: "The aesthetics of Chinese consumers are based on three basic preferences: clear volume, harmonious proportions and exquisite details, and in our product design language, you can see our designers' deep understanding of Chinese aesthetics and consumer needs, and how to achieve perfect integration with Ford's global design elements. ”
The "Potential Energy Aesthetics" design concept is a new design language developed by The Ford China design team based on the aesthetic preferences of Chinese consumers. Sounding a bit abstract, to put it bluntly, the new Mondeo's design takes into account the preferences of Chinese consumers.
At first glance at the all-new Mondeo, it feels a bit like the EVOS model. The front polygonal grille, with a black scale-like grille inside, opens and closes when the vehicle is unlocked or when the car key is approached, just like breathing. The headlights are LED light sources, flattened, and a through-line strip is designed. The effect of lighting up at night is recognizable.
The new Mondeo on the side features a double waistline design and a slightly slip-on style.
The tail is layered, and the taillight group is very similar to the Mustang model, and the blackening effect is processed to highlight the sporty temperament. The overall design is more youthful,
The most eye-catching interior is undoubtedly this oversized LCD screen, the 12.3-inch LCD screen and the 23-inch (4K) screen is enough to attract attention. The new Mondeo has a length, width and height of 4935/1875/1500mm, and a wheelbase of 2945mm, which is larger than the overall size of the current model, and the interior space performance will be better. In terms of power, it should be equipped with a 2.0T EcoBoost engine and an 8-speed automatic transmission.
summary:
The design center landed in Shanghai, the new Mondeo was released, and Ford needed to break the game in the Chinese market not only design, but also increase investment in electrification and intelligence. At present, the domestic automobile market is developing rapidly, and the addition of new forces of car companies has made the level of vehicle intelligence higher and higher. The transformation of traditional car companies must be accelerated in order to win more consumers.