Now speaking of SAIC-GM-Wuling, there are many representative labels such as "China's first national brand with a cumulative production and sales of 25 million vehicles", "China's automobile brand single car enterprise sales champion", "the first independent brand retention rate", "Hongguang MINIEV forces Tesla's global new energy sales champion", "Qiumingshan War God Wuling Hongguang", "four-seat Wuling Capgemines", "Top Ten Annual Automobile Wuling Stars" and so on. Behind the labels that are deeply rooted in the hearts of the people are the results of SAIC-GM-Wuling's continuous deepening of market positioning, product layout, research and development, innovation and service for many years.
Market segmentation, positioning first, product layout comprehensive
Saic-GM-Wuling's two major Wuling brands, Wuling Red Label, which highlights the spirit of Chinese struggle, and Wuling Silver Label, which shows the globalization of Chinese manufacturing. Wuling Red Label is represented by the perennial best-selling Wuling Hongguang, Wuling Rongguang, Wuling Zhengtu, etc., mainly serving entrepreneurial youth, small business owners, super high cost performance and good car performance, and countless car owners to make a fortune together; among them, Wuling Hongguang MINIEV is based on the accurate family second car, as well as the positioning of female car owners, to achieve sales exceeding Tesla's achievements.
Wuling Silver Label is based on the "big four-seat family car Wuling Capgemines", "young people's SUV Wuling Xingchen" as a representative work, Capgemini mainly focuses on the family car market, successfully covering a variety of family car scenes, and Wuling Xingchen has created the most capable SUV service group of young people within 100,000, so that they can also have their favorite cars. Such a fine market analysis and positioning has contributed to The comprehensive product layout of Wuling, which has gained the preferences of various consumer groups.
Pay attention to research and development, promote innovation, quality service wins
The comprehensive product layout stems from Wuling Automobile's investment and control in research and development, innovation, production, manufacturing, and service from beginning to end. In recent years, Wuling Automobile has invested 4 billion yuan to build a vehicle research and development and test certification center, spent 380 million yuan to build a new sihua laboratory, adopted GM's global manufacturing system to implement the most stringent quality control, and has a strong SAIC-GM Wuling Vehicle Test Field to assess vehicle quality and performance.
In terms of market and service, after years of continuous investment and deep cultivation, Wuling has also established the widest and deepest network channel in China, with 2800 service outlets and a service radius of no more than 10 kilometers, which can achieve 7×24-hour online service response at any time.