In the writing room, I suddenly heard my colleague shouting... "Wow! Jetta sold 380,000 vehicles in 2 years, it feels like it doesn't have many products, it's so powerful! ”
This provoked my interest in studying jetta, and the result was not to check it, I was shocked... Your uncle or your uncle, carrying feelings and focusing on cost performance and flexible adaptation to the changes in the Chinese market Jetta, is really powerful enough!
From the first car to the sentiment to the brand
Friends of a little age may know that as early as 1991, after the Jetta was assembled off the production line of FAW, it carried many people's life dreams, and also accompanied many people through the ups and downs, and even made a fortune. But please note that here I am talking about a car... Jetta, Jetta King....
Later, FAW-Volkswagen also launched a new Jetta, but with the rise of the emotional wind, many old Jettas have a second spring in the second-hand car market, and some young people even look for this car to play with personality modifications.
but...... The Volkswagen Group has a strong vision, and officially announced the birth of its sub-brand, JETTA, at its headquarters in Wolfsburg, Germany, in 2019, and officially entered the Chinese market the following year. Unexpectedly, looking at this initiative of Volkswagen Group now, it is really like opening the door to success, because the Jetta brand has the feelings of Chinese consumers, and can design products more flexibly according to Chinese consumer preferences, integrate resources more flexibly, and attract audience favor with public word of mouth + more cost-effective products!
For example, at the AIT Automobile Modification Exhibition in October last year, Xiaobian actually found that the Jetta brand appeared on the scene and exhibited a number of special upgrade cars, which is very catered to the current young people's pursuit of personalized consumption concept.
So...... The results come from here
Well, after talking about the editor's views on the Jetta brand, and then return to the beginning of the "2 years 380,000 vehicles" topic, see how the official statement is? Here's a little more... Even in the global economic downturn last year, the Jetta brand still achieved cumulative sales of 169,000 vehicles in the whole year, an increase of 8.9% over 2020!
The first element of the success of the Jetta brand is to grasp the preferences of young consumer groups, listen to the voices of users, and successively launch VS7 Panda Edition, Black Point Edition, Jetta VS5 2022 Model under the limited product category... and other personalized new cars.
Among them, the Jetta VS7 black front version has a manganese stone black body, with an "armor-style" blackened intake front grille, 18-inch aluminum alloy blackened wheels, the main impressing atmosphere; the panda version of the polar white body and blackened parts to create a strong visual effect, the main fashion cool kawaii ... . These are all accurate focus on the preferences of young consumers, plus jetta brand cars are SUV has a large space, appreciate their own personality and play suitable, take the family to travel with the car does not lose face, no wonder...
The second element is quality! The Jetta brand SUV is based on the Volkswagen MQB platform and is equipped with three major Volkswagen parts and many practical configurations. But more importantly... Jetta can make the complaint rate per 100 cars lower than the core competitors, and once won the first place in the 2021 China Quality Association User Satisfaction Index.
The third element is to have a more flexible tolerance for new technologies - for example, in October last year, the Jetta brand reached a strategic cooperation with Morse Zhilian and Zebra Zhixing to upgrade We Link to J-Link in the Jetta VS5 2022 model vehicle-machine interconnection system, with a higher degree of technology and humanization.
In addition, with the deepening of these three-party cooperation, JConnectOS 2.0, the next-generation intelligent networking product of the Jetta brand, will also be assisted by Zebra Zhixing's AliOS operating system, which will further improve the intelligent networking capabilities of Future Jetta products.
China is already the fastest-growing market in the world, and consumers are also one of the world's most demanding products, which has led to some products developed for the global market, in some ways can no longer meet the needs of domestic consumers. In this situation, the Jetta brand has prepared a response strategy in advance, and also responded quickly to make products to cater to the preferences of domestic consumers, and now the results are indeed worthy of congratulations, and I look forward to the brand's future more and more wonderful product launches!
Come all come, don't you like it?