It should be said that the establishment of the Jetta brand is of great significance to FAW-Volkswagen.
Because, in the face of the increasingly powerful many independent car brands, FAW-Volkswagen cannot reduce its own value to compete head-on.
Of course, even a strategy of large concessions is not a long-term solution.
Over time, the damage to the FAW-Volkswagen brand can be imagined.
Therefore, in 2019, FAW-Volkswagen's soul model Jetta evolved from a car to an automobile brand.
From the perspective of positioning, the Jetta brand is lower than FAW-Volkswagen.
Obviously, FAW-Volkswagen wants to use the strong brand appeal of the two words "Jetta" and its own brand car companies to seize the market.
After the establishment of the Jetta brand, the Jetta VS5, Jetta VS7 and Jetta VA3 models were launched successively.
Among them, the Jetta VS5 and Jetta VS7 are compact and mid-size SUVs, respectively, and the Jetta VA3 is a compact sedan.
In terms of price, these three cars are indeed much cheaper than the FAW-Volkswagen models of the same level.
For example, the Jetta VS7, which is the same level as Volkswagen Tanyue, has a price of 106,800 yuan for the entry-level model, while the entry-level model of Volkswagen Tanyue is priced at 204,900 yuan.
The engines of the two models are identical, both Volkswagen 1.4T turbocharged engines.
In addition, it is basically equivalent in terms of body size.
However, the Jetta VS7 entry-level model matches a 5-speed manual transmission.
A simple comparison can be found that from the perspective of cost performance alone, jetta VS7 does have a very high cost performance.
If you look at it according to this logic of thinking, the Jetta brand should not be bad in terms of sales.
However, in practice, this is not the case.
Looking at the sales figures of the Jetta brand from 2020 to 2021, sales were 155,000 units and 169,000 units, respectively.
Such achievements, for the Jetta, can only be regarded as tepid.
Because in 2018, FAW-Volkswagen Jetta sold 327,000 units per model.
According to media reports, the annual sales target of the Jetta in 2020 and 2021 is 200,000 vehicles.
In other words, the Jetta brand has failed to complete the sales target task for two consecutive years.
In order to increase the sales volume of the Jetta brand, in September 2020, the deputy general manager of FAW-Volkswagen Sales Co., Ltd. began to serve as the general manager of the jetta brand sales division.
According to public information, Wang Hao has worked in FAW-Volkswagen for many years, and has served as the director of the Strategy and Operation Management Department and the general manager of the sales division in Central China.
It can be seen that whether it is business ability or management level, Wang Hao has it.
Unfortunately, even if he is at the helm, the sales of the Jetta brand still have not improved significantly in 2021.
At present, FAW-Volkswagen has also focused most of its energy on the field of new energy, and it seems that the Jetta brand has been forgotten.
In two years, not a completely new model has been released.
If this continues, it is really difficult to say whether the Jetta will become the second Skoda.
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