Achieving high-quality development and providing high-quality supply are the inherent needs of the development of China's automobile industry. China's manufacturing industry still has the problem of mismatch between supply and demand, production capacity is mainly concentrated in the low-end, high-end supply is insufficient, it is difficult to truly meet the upgraded consumer demand. In addition, the problem of large but not strong production and supply capacity has not been fundamentally solved. The same is true of the automotive industry, and from the perspective of the entire industry, China's auto industry is experiencing a stage of moving from the low-end to the middle and high-end. Automobile companies are striving to seize the latest development trend of the industry, and work intensively in the "new four modernizations" of electrification, intelligence, networking and sharing, and look forward to overcoming difficulties and regaining a bumper harvest.
At present, the Grand Automotive industry is experiencing a wonderful transformation, from a car to a brand of Jetta, in the crowd of automotive market environment to achieve a headwind breakthrough, some media commented that "only jetta from a tree to a forest".
2 years 400,000, The fastest growing new brand in China
Change, that is, ups and downs, the current grand automotive industry is undergoing a wonderful transformation. Even if the once well-known "old three", feelings and word of mouth can not adapt to market demand, Fukang stopped production for 10 years to find a way out, Santana sales continued to decline, the halo is still there but the road is getting narrower and narrower, only from a car to a brand of Jetta, in the crowd of the car market environment to achieve a headwind breakthrough, some media commented that "only Jetta grew from a tree to a forest."
In March 2019, as one of the sub-brands of the German Volkswagen brand, the new Jetta brand was established, and in September of the same year, the Jetta VS5 was officially launched, with a comprehensive and balanced product force, the sales volume reached 43,000 units in only four months in 2019; in March 2020, with the launch of vs7, in only 8 months, jetta laid out three new cars, covering three segments of A-class cars, A-class and A+ SUV. The cumulative sales of new cars in the whole year were 153,000 units; by 2021, the sales volume of the growth period increased by 8.9% to 169,000 units; this year it took the lead in opening the door, with sales breaking through 20,000 units for the first time, and the cumulative sales volume reached 400,000 units in 28 months, becoming the fastest growing new brand in China, continuing the eye-catching "Jetta Speed".
It can be said that in just 2 and a half years, jetta from "falling to the ground" to "toddler", all the way around the purpose of "customer first" steady and steady, even in the case of repeated epidemics, chip shortages, the rise of new car-making forces, Jetta still broke out of the siege, out of a contrarian breakthrough of the upward road. Based on the sales performance of the Jetta brand for more than two years, Dr. Feng Sihan, CEO of Volkswagen, gave the product a high evaluation and said: "To this day, the Jetta is still one of the most successful new brands in the Chinese automotive market."
Between the breaks, the quality is the real chapter
After the independence of the new brand, Jetta successively released the first SUV model VS5 and sedan VA3, and created more eye-catching sales results in their respective segments. With the "opening red" at the product level of the new brand and the continuous heat of the SUV market, Jetta launched the third blockbuster jetta VS7, which focuses on the ashkenazi pedigree and mass quality, and is a representative product of the new jetta brand.
The launch of jetta VS7 is an inflection point for jetta's new brand, and at this point, the first phase of the product matrix has been initially improved, and its products officially cover the price range of 60,000-140,000 levels.
Since its launch to the market, jetta VS7 has its own mission, this fist model from the Volkswagen Group MQB platform, with SAIC Volkswagen Tiguan L and FAW-Volkswagen Tanyue tongzong, in the product design around the preferences of young consumers targeted configuration upgrades and design adjustments, so that pure Ashkenazi quality in the entry-level market "within reach".
It can be said that the achievements are not easy to come by, behind this is the whole system of the Jetta brand, the Jetta SUV that inherits the excellent Quality of Volkswagen is manufactured in the FAW-Volkswagen Chengdu factory, and the extreme lean car manufacturing process ensures the Ashkenazi lineage of each product. With the help of Volkswagen's famous MQB platform, equipped with the classic "Volkswagen three major parts" and reliable practical configuration, Jetta will achieve the ultimate quality and lay a solid foundation for product breakthroughs.
Continuous innovation, towards the "more Chinese public" progress
In the closer and deeper interaction with users, Jetta adheres to the "user-centric" and unremittingly strives towards the "more Chinese public".
In October 2021, the Jetta brand, Moss Zhilian and Zebra Zhixing reached a strategic cooperation. Based on the demand of young users for intelligent technology of vehicles and machines, the Jetta brand continues to exert efforts in the field of intelligent networking, and the vehicle-machine interconnection system of the Jetta VS5 2022 model is upgraded from We Link to J-Link, which is more technological. With the deepening of the tripartite cooperation between the Jetta brand, Moss Zhilian and Zebra Zhixing, JConnectOS 2.0, the next-generation intelligent networking product of the Jetta brand, will be assisted by Zebra Zhixing's AliOS operating system, and the intelligent network strength of the product will be comprehensively improved.
From the hit of the listing in 2019 to the strong performance of the platform period in 2021, from swaddled babies to toddlers, the Jetta brand has consolidated the brand building step by step, just as Wang Hao, general manager of the Jetta brand sales division, said before, although we are young, we have written history, and we have a sense of mission in our bones that vows to do a good job of the Jetta brand. We are the fastest growing new brand in the Chinese passenger car market over the past decade!