Building a strong chain the new Jetta SUV off the production line to boost industry confidence

On May 7th, the launching ceremony of the new Jetta SUV of FAW-Volkswagen Jetta Brand and Chengdu Branch was held at FAW-Volkswagen Chengdu Branch. Zhou Jian, Director of the Administrative Committee of Chengdu Economic Development Zone and Governor of Longquanyi District People's Government, Zhang Tiebin, General Manager of FAW-Volkswagen Jetta Brand & Chengdu Branch, and WeiDeman, General Manager of FAW-Volkswagen Jetta Brand & Chengdu Branch, attended and delivered speeches. Yang Wei, Yang Yafeng and other leaders of Longquanyi District attended the meeting.

Full upgrade

Create more competitive models

The new SUV models VS5 and VS7 are officially off the production line, and the interior of the new model is more stylish and young. At the launching ceremony, the new Jetta SUV slowly drove off the production line, and the "Y" shaped design language was implanted into the body, which made people shine. The new Jetta VS5's new front face design exudes a strong sporty atmosphere, "Y-shaped carved armor" chrome-plated grille, each piece of armor is in a Y shape, giving people a strong visual impact between movement and static. The new Jetta VS7 also incorporates the "Y" shape design language, but different from the sporty characteristics of the new Jetta VS5, the entire body shows a sense of power.

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It is understood that the Jetta brand is Volkswagen's first independent brand derived from a model, mainly for young user groups development, the overall design is more dynamic than the Volkswagen model, since the release in February 2019, the Jetta brand relies on the Volkswagen brand mature channels and services and its own excellent quality, quickly opened the market, won the recognition and favor of consumers. At present, all jetta brand models are produced at the FAW-Volkswagen Chengdu base.

FAW-Volkswagen's new Jetta SUV is another ingenious work in the three years since the release of the Jetta brand, on the basis of Volkswagen quality and process heritage, the new Jetta SUV is more in line with the needs of the new generation of consumers for high-quality automotive products in terms of appearance and interior design. At the same time, the new Jetta SUV matches the J-Connnect and J-Link intelligent interconnection systems, providing a wealth of intelligent online services, so that the driving pleasure can be enjoyed freely.

"The new Jetta SUV is another important product upgrade since the establishment of the Jetta brand, and another important achievement in the development of FAW-Volkswagen Chengdu Branch and jetta brand in Rong." Introduction of the relevant person in charge of FAW-Volkswagen Chengdu Branch. In the face of the new development trend of the global automotive industry, we will seek breakthroughs in innovation and create more models that are more competitive in the market.

Government and enterprises work together

Sprint to annual targets at full horsepower

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Faw-Volkswagen Chengdu Base was founded in 2009, is the third production base built by FAW-Volkswagen after the first and second plants in Changchun, and has produced more than 5 million vehicles since it was put into operation, and has driven nearly 300 parts supporting enterprises to settle nearby, making outstanding contributions to the development of Chengdu's automobile industry.

Since March this year, due to the impact of the epidemic, raw material and parts suppliers in faw-Volkswagen Chengdu Branch and other regions in Shanghai and Changchun have been greatly impacted, and the supply chain and logistics are facing serious challenges. To this end, the Chengdu Economic Development Zone has timely formulated and issued the "Chengdu Economic Development Zone (Longquanyi District) Overall Epidemic Prevention and Control and Economic and Social Development and Steady Growth Work Plan", supporting key industries and key enterprises to ensure supply and stable production, and helping enterprises to operate normally.

Apply for a temporary pass and open a logistics green channel..." With the strong support of the government to establish a logistics green channel, Chengdu Branch has fully entered the production state, and the production beat is a new car every 56 seconds! The person in charge of the production and manufacturing department of FAW-Volkswagen Chengdu Branch said that from May to June this year, it will be a critical period for Chengdu Branch to concentrate its efforts, and the company will go all out to sprint to the annual target of 460,000 vehicles.

Build a strong chain of circles

Accelerate the construction of a modern industrial system

The just-concluded 14th Party Congress of Chengdu Clearly pointed out: "Unswervingly implement the major decisions and deployments of the construction of the twin-city economic circle in the Chengdu-Chongqing region, and continue to enhance the leading role of the polar core trunk." "Unswervingly promote the construction of a strong chain of industrial circles, and accelerate the construction of a modern industrial system with outstanding competitive advantages."

▲ Photo: Liu Bin

At present, as an important bearer of the city's automobile industry, Chengdu Economic Development Zone is actively seizing major strategic opportunities such as the construction of the twin-city economic circle in Chengdu-Chongqing region, focusing on building a manufacturing highland in Chongqing, taking the automobile industry ecosystem as the guide, focusing on the three major industrial chains of new energy vehicles, intelligent networked vehicles (Internet of Vehicles) and hydrogen energy, clarifying the upstream and downstream relationships of the industrial chain, and scientifically drawing a relatively complete map of the frontier trend of automobiles, the strategic layout map of the main enterprises of the automobile chain, the technology road map, the leading talent map, the industrial fund map, Platform resource map and project land energy consumption map, the implementation of wall chart combat operations, and promote the construction of a strong chain of the automobile industry.

At the same time, Chengdu Economic Development Zone actively guides faw-Volkswagen, FAW Toyota and other chain main enterprises in the zone to launch new projects in the direction of building a longer and more stable industrial chain; with the western hydrogen energy industrial park as the carrier, accelerate the promotion of Jiuxin Technology Chengdu R&D and production base, Chengdu Hanzun Energy Administrative Center and other projects; relying on the Sino-German intelligent networked vehicle (Sichuan) test base, focusing on the implementation of project attraction from the four directions of standard formulation, inspection and testing, demonstration and application and international cooperation, and strive to create a "one-stem-led, two-industry integration, Diversified and co-prospering" modern industrial system, strive to build a Chongqing manufacturing highland, "two industries" integration demonstration zone, industry-city integration vitality area, urban-rural integration practice area.

In the future, the Jetta brand will continue to base itself on Chengdu and look at the world, promote the construction of digital R&D centers and export bases, accelerate the transformation of digitalization and electrification, further enhance brand recognition, give full play to the role of chain owners, attract more high-quality industrial chain enterprises to settle in, and contribute to the cultivation of trillion-level and world-class equipment manufacturing clusters in Chengdu.

Editor-in-chief: Bai Longxiang

Deputy Editor-in-Chief: Deng Qingfeng

Editor-in-Charge: Jiang Yi, Deng Shuang

Editor: Zheng Jinyu

Reporter: Yang Yunhua Zheng Chai

Video Editor: Zhu Hongyun