Written by | Très bien
When this year's weather vane pointed to the MPV, we went back to the original point and thought about a fundamental question: What kind of people are the consumers who buy MPV?
Compared to SUVs or cars, MPVs have many peculiarities.
When a person is still struggling with whether to buy an SUV or an MPV, he must not need an MPV. The person who finally bought the MPV had a clear goal in mind and told himself that "I really need an MPV".
To put it bluntly, people who buy MPV rarely open posts to see online reviews, but really walk into 4S stores, feel the second/third row of seats with their butts, and then open the trunk to see if the space is enough.
"Just need" or "utility" is the underlying meaning of the existence of MPV models, and even allows buyers to ignore the vast majority of brand needs.
So when more and more brands today begin to market "MPV high-end", we feel that everyone should not be in a hurry, the upward trend of the market is inevitable, but we must pay more attention to the basic points of those products.
What is an MPV base point?
Most of the previous MPV models were rough and had no texture, because there were pros and cons in the manufacturing process, ergonomics and other aspects.
For example, MPV models are square, and in order to please the space, they must sacrifice the beauty of the styling design, and even bet on NVH and handling performance. Or maybe the car company's energy is all focused on the second row and the third row, the driver's feelings are ignored, and an MPV is not as good as a van.
So, the basic point of MPV: dynamic perception of mass. It is the shortcoming in the barrel effect, which determines the upper limit of a car.
Of course, space and comfort must be the lower limit of the MPV, which is a housekeeping thing.
If you apply such a model to evaluate an MPV product, you may be able to see the essence in greater depth.
Recently, we have come into contact with many products, from gac Toyota Sai Na, which is difficult to find, to Kia Ka Wah with ceilings, to Volkswagen Weiran, which has failed to test the water, and Beijing Hyundai Kusitu, which is very cost-effective, and of course, a number of MPV of independent brands.
Pinch your fingers, the price range from more than 100,000 to more than 300,000, the size also from compact to medium and large, different power and different space different configuration of the model, giving people a very big feeling difference.
Among them, Hyundai Kustu is a product that we have tried and tried, and many of our views on MPV also come from it. This time, I will just take it out and share it with you in detail.
For example, the earliest we tried was the Kustu of 2.0T products, when the industry basically determined that 2.0T was the standard for medium and large MPV size, because the weight and volume were there.
It wasn't until we got another 1.5T Kustro that we began to rethink the relationship between motivation and MPV.
This is a very mature machine in Beijing Hyundai, the maximum power is 125kW (170PS) on the data, the maximum torque is 253N·m, the data is not particularly good, but with the 8AT gearbox of Mobis, it plays a 1+1 greater than 2 effect.
We always say that dynamics can not only look at the engine or gearbox, must look at the match between the two.
Beijing Hyundai this set of assemblies, the power in the low twist response is very positive, to cope with the city's frequent traffic lights to start will not appear to be delayed, and the throttle foot feeling in the initial stage of the sensitivity is moderate, and will not bring the driver a tight state.
The speed is second accelerated after 65Km/h, and the acceleration effect is also more obvious. We tried to accelerate at a speed of 100Km/h to see a more obvious weakness.
In terms of dynamic scene requirements, it has reached the passing line. The personality of this assembly will be more gentle and comfortable, and due to the existence of 8AT, it is very smooth under the switching of various gears.
Why say scenes? I don't think anyone really drove it carrying their families and was frantically stepping on the accelerator on the highway, right?
In terms of power output, Kustu also has 4 different driving modes, namely comfort, sports, intelligence and energy saving, basically set according to different scenarios, if you are more "lazy", put in the intelligent mode, the computer will judge the power logic according to the throttle situation.
If "smooth" and "comfortable" become its character labels, we also found some surprises in the steering and chassis sections.
The steering feel is so comfortable, light and has a good feedback interaction, and it is very easy to move around the city, which also allows us to drive such a big car without feeling any pressure.
In terms of chassis, Kustur used McPherson's front suspension and the rear suspension structure of the torque beam.
The torsion beam suspension is suitable for most MPVs, first, because the smaller structure can make more space for the car, and second, compared with multiple connecting rods, its load-bearing capacity is stronger and more advantageous.
It doesn't matter what kind of structure you use, it's important to adjust what kind of state you want. Or put in the scene, if your car is in the city to pass a speed bump, in the middle of the year to take a long way to take a high-speed, or need to press the next road to crush the road, this chassis is to meet your needs for comfort.
If the limit of some bar fine tangled torque beam is not as comfortable as the multi-link, it may be necessary to add more than 100,000 to the next door to queue up to buy Sai na, after all, this 1.5T Kustu, the price is only 180,000.
So back to functionality, the dynamic perception of MPV needs to be placed in the scene, so the performance of Kustu is very worthy of this price.
In addition, we have introduced some other product points of Kustu many times, and the summary is two points.
1, enough space.
2. Intelligent configuration is more prominent.
In the space section, the second row of kustur is a highlight, the seat supports 10-way electric adjustment function, and the central control system can also realize the adjustment of the front row remote to the second row of seats.
The third row of seats adjusts the angle of the backrest, while cup holders and storage slots are also provided.
On a very thoughtful configuration, the front row can turn on the dialogue function, so that the driver's voice will be amplified and easily passed to the third row. (After all, most MPV sound insulation is not very good)
In terms of intelligence, the Kuss Tootch machine uses a 10.4-inch vertical central control screen, and the car machine system is equipped with Baidu 3.0, in addition to conventional vehicle control and multimedia, it also integrates intelligent voice control, car networking and other functions.
In the joint venture brand, Hyundai Kia can be regarded as the first to put down its body and actively support the Chinese Internet, compared with the procrastinating rhythm of Volkswagen Toyota, hyundai Kia brand has made their products quickly adapt to the Chinese market.
There is still a lot of content to share about Kustu, this time just with the help of the 1.5T model to cut in, expand and share with you our understanding of the MPV market.
In fact, not only MPV, any product is placed in the real scene to reflect the value. Some models and products have many features and many marketing, but they are not necessarily the most suitable for consumers.
Like we said, the crowd that buys MPV, the first thing you have to please is its "ass", and finally "face". 【iDailycar】