In December, I just wrote an article questioning whether the AITO brand produced by Huawei and Xilisi is "high-end", which is less than a month after the news that Huawei executives colluded with securities dealers to manipulate Xiaokang stocks, for which some people went in to squat, and as the parent company of Xilis, Xiaokang Shares, was "responsive", and immediately posted that "uninformed, did not participate", posing as a "victim".
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Xiaokang shares look so innocent, then is he really a victim?
I don't think so, because a little check on Baidu can see a lot of related negative news, among which on January 18, 2021, the CSRC conducted a case investigation, trial and punishment on the investment director of Chongqing Tonghe Equity Investment Fund Management Co., Ltd. Yi Jing's insider trading of Xiaokang shares, and punished, and this is the fourth time that Xiaokang shares have been "cared for" by the competent authorities in 3 years, it can be said that Xiaokang shares are "experienced" in terms of "insider", from how to operate, to how to be investigated, It is already clear how to accept punishment, so this time they still pretend to be innocent, which is indeed a bit funny.
Operating stocks to make a profit is a shortcut to financial freedom, for which countless people are "running" on this road. According to relevant news, after the parent company of Xiaokang shares announced that it "cooperated" with Huawei to build cars, its stock soared from the initial 10 yuan or so, and its stock price reached 83.83 yuan at the most exaggerated time, an increase of 492%. After the huge short-term increase, the stock price of Xiaokang shares fell back in the short term, falling by nearly 35%. This rise and fall, I don't know how many shareholders have become "leeks", helping people achieve financial freedom.
It can be seen that the money earned by the car itself is indeed drizzle compared with the money blown by the stock market "wind", after all, the former also invests a considerable amount of fixed assets, and the return cycle of the funds is as long as five years or even longer, while the latter can bring countless wealth overnight, and the stock income does not seem to be taxed?
Car manufacturing is too slow, according to relevant data, as the only "product" after the cooperation between Xiaokang shares and Huawei, the monthly sales of Xilis SF5 are only about 300 units, so how to meet the huge appetite of Xiaokang, and the situation of Xiaokang shares itself is not very optimistic, since 2017, Xiaokang shares have successively invested tens of billions of research and development expenses for new energy vehicles, resulting in very huge financial pressure on the entire group. It may be difficult to recover costs in the short term to fill the "holes" caused by expenditures.
From the root point of view, the lack of competitiveness of the Cyrus SF5 itself is an indisputable fact, and the excessive investment in it in the early stage and the high expectations are also important reasons for the current situation. Although the official publicity of Cyrus is the "crystallization" of Xiaokang and Huawei, especially the three-electric system comes from Huawei, some relevant sources revealed that the three-power of Cyrism SF5 actually comes from Magna, and Magna itself, in addition to providing three-power solutions, even has an assembly factory in Changzhou, Jiangsu Province, to provide "OEM" services for manufacturers who do not have assembly lines. There are many new energy brands that are Magna's customers, so this is not a shameful thing for Cyrus, but the predecessor of Cyrus is more controversial and mysterious.
Some media reports have reported that although the Xilis brand was born in the United States, it has a "Chinese heart" from the beginning, in other words, the Xilis brand seems to be a brand of gold plating for studying abroad, and it itself has little to do with the United States. Xiaokang shares spent a huge amount of money to acquire SF Motor, the predecessor of Xilis, more or less has a feeling of "transferring money from the left hand to the right hand", and its operation is imaginative.
In fact, if the well-off shares to run Thexis well, there is nothing wrong with it, not to attract people to spit on, but with the news of the suspension of production in the SF5 of Thelis, people's attention has been attracted at once, and various "black histories" have also been exposed one by one.
From the perspective of operation, after Huawei announced and Xiaokang established a high-end brand "AITO", its original product system does need to be updated, and Xilis only has an SF5 car, which belongs to the state of the ship's small and good U-turn, and immediately stop production of Cyrus and turn to the production of AITO with higher prices can not only complete the high-end transformation of the brand, but also bring higher profits to the enterprise. But the question is, can users really accept the "high-end brand" AITO that pops out of your stone?
From the nature of the behavior model to analyze, the suspension of production of Xilis SF5 and the push of the AITO brand is a wave of "extreme operations", the former Cyris for the well-off shares won nearly 4 times the stock increase, but with the outbreak of various scandals, as well as their own deep "insider" events, resulting in the stock of well-off shares fell one after another, in such a situation the emergence of the AITO brand is more like a "shot in the arm", to "turn the tide" before the stock price of the well-off shares bottomed, as to whether its products themselves can sell well, It doesn't matter whether there will be a better income, because if the stock of Xiaokang continues to fall after the release of AITO's products, then there is a high probability that AITO's products will not really be delivered to users.
The new energy industry has a variety of "concept stocks", and stocks are a kind of "overdraft" for the future performance of enterprises, Xiaokang shares have overdrawn their "future" 4 times in advance, and now have to rely on AITO to support and continue the future "imagination". But will the problem-ridden well-off shares "succeed"? With the in-depth investigation of the relevant authorities, I think the ending will probably exceed our imagination.