Red Net Moment January 17 news (correspondent Ouyang Chun) On January 14, "the hearts of the people walk together e road together" SAIC Volkswagen brand 2021-2022 Central and South Region Media Exchange Meeting was held in Changsha.
In 2021, SAIC Volkswagen launched more than 10 new products to the market, covering 5 major model families, including the ID family, the Tiguan family, the Passat family, and the Tuon family. With the advent of the technology sense pure electric SUV ID.4 X, the seven-seat smart pure electric SUV ID.6 X, and the quality fun pure electric crossover ID.3. As a pure electric family product built by SAIC Volkswagen based on the MEB platform, it has opened the "first year" of pure electricity of SAIC Volkswagen, which marks the arrival of the highlight moment belonging to SAIC Volkswagen pure electricity.
Yang Fan, general manager of SAIC Volkswagen Zhongnan Marketing Region, said that after more than 1 year of ID digital city exhibition hall pilot, the ID Store opened in the city center business district will be rapidly deployed in 2022, and by the end of the year, 400 will be formed nationwide, of which 20 ID Stores will be successively landed in the prefectures and cities of Central and Southern Regions.
In addition to the rapid layout in the new energy market, in the field of traditional fuel vehicles, the SAIC Volkswagen brand in 2021 has also brought many explosive models to everyone. New Tiguan L, new Passat, new Tuon and other models have been recognized and sought after by customers as soon as they are listed.
In order to cope with the dynamics of the young market and the fierce market competition, SAIC Volkswagen has launched a marketing reform.
Wang Jiaming, vice president of sachines-volkswagen Zhongnan Marketing Region, said that in 2022, the market side will continue to C - focusing on two aspects: products that enter the hearts of users and innovative marketing methods that are close to users.
In 2022, SAIC Volkswagen will have a number of heavy traditional fuel vehicles and new models with a new look. On January 17, the new generation of Lingdu will be officially unveiled, the national car Langyi Plus will usher in a mid-term redesign, and the 2022 Weiran will also be officially listed in the first quarter.
In terms of marketing, SAIC Volkswagen will further accelerate the process of digital marketing, use the SAIC Volkswagen super APP, strengthen the construction of user operation and circle culture, and establish a new community marketing ecology.
Looking forward to 2022, SAIC Volkswagen will continue to deepen its cultivation in Zhongnan and open a beautiful new era for more people who pursue quality and fun car life.