With an annual income of 228.1 billion, Chinese car companies are not a taste of it, and they can't imagine that Japanese cars are still so good
Zhiyi Automobile
2024-05-24 20:08Published in Hunan
Zhiyi Auto / Chen Yi
In 2023, Toyota, Honda and Nissan will all see varying degrees of decline in sales in the Chinese market, which can be called the "three suffering brothers":
Toyota 1.701 million units, down 12.36% year-on-year;
Honda 1.234 million units, down 10.12% year-on-year;
Nissan was 790,000 units, down 24.4% y/y.
But guess what? They have made a lot of money in the global market, with Toyota's net profit of 228.1 billion yuan, Honda's net profit of 35.6 billion yuan, and Nissan's net profit of 19.8 billion yuan.
Mazda and Mitsubishi too.
Last year, Mazda's domestic sales fell 14.77% year-on-year, but it earned 9.7 billion yuan in the global market; Even Mitsubishi, which has just withdrawn from China, earned 7.18 billion yuan last year, more than GAC.
You see, even if you are not treated by the Chinese, people live quite well.
The reason for this situation is that the yen is weakening and the global sales of Japanese new energy products are rising.
First of all, if the yen weakens, the cost of buying Japanese goods from overseas countries will decrease, which will help Japanese goods be exported overseas. For car companies, the "weak yen" is actually a disguised "price for volume", and the Japanese players can achieve excellent results in 2023, to a certain extent, due to luck.
This is also reflected in other areas, such as the Japanese apparel giant Uniqlo, which increased its revenue by 17% in 2023.
Of course, the impact of the depreciation of the yen is a two-way street, and it will also reduce the purchasing power of Japanese companies, and for Japanese companies, including Japanese automakers, the depreciation of the yen is not necessarily a good news worth celebrating.
In terms of new energy, in 2023, Toyota's sales of new energy models will be about 3.9 million units, an increase of about 1.1 million units year-on-year; Honda's hybrid vehicles also saw year-on-year growth of 36% in North America and 23% in Europe.
On the whole, the livelihood of Japanese car companies is not a problem for the time being, but there is one thing to say, they are indeed no longer as brilliant as they used to be in China, especially in the field of new energy, which is almost overwhelmed by domestic brands.
The U.S. International Council on Clean Transportation has released a report on the "Global Automaker's Electrification Transformation Performance Evaluation", which pointed out that "Toyota, Honda, Nissan, and Mazda are lagging behind in the transformation".
Seeing that the status is not guaranteed, Japanese cars naturally have to take action, even if they can't return to the C position, they can't be at the bottom.
According to media reports, Toyota plans to launch a solid-state battery between 2027 and 2028, which will have a range of more than 1,200 kilometers and a recharge efficiency of "charging to 80% in 10 minutes".
In 2022, Honda officially announced that it would invest 5 trillion yen in R&D of electric technology over 10 years, and according to the plan, Honda will launch 30 pure electric vehicles worldwide in 2023.
As for Nissan, Vision 2030 indicates that Nissan will launch 27 electric vehicles globally by FY2030, including 19 BEV models and 8 e-POWER models.
On the side of domestic cars, although they have gained an advantage in market share, it should be noted that most of the new domestic forces are still in a state of "losing money and making money", and selling cars at a loss is common in the industry.
The so-called "corner overtaking" is just the emperor's new clothes that hurt the enemy by 1,000 and damaged 800.
Write at the end:
Some time ago, including Mercedes-Benz and Ford, many bigwig-level car companies have announced "suspending or slowing down electrification", and all of a sudden, domestic netizens exploded, some said "I don't understand", some said "they can't beat the table", and some said that "Chinese car companies have been abandoned by the times", no matter what the truth is, the progress of domestic cars is undoubted, but the revolutionary journey of domestic brands is not over, at least before completely getting rid of the state of "losing money and making money", Domestic brands still have a long way to go, and perhaps we can get a glimpse of this from joint venture brands such as Toyota and Honda.
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With an annual income of 228.1 billion, Chinese car companies are not a taste of it, and they can't imagine that Japanese cars are still so good -
With an annual income of 228.1 billion, Chinese car companies are not a taste of it, and they can't imagine that Japanese cars are still so good -
With an annual income of 228.1 billion, Chinese car companies are not a taste of it, and they can't imagine that Japanese cars are still so good -
With an annual income of 228.1 billion, Chinese car companies are not a taste of it, and they can't imagine that Japanese cars are still so good -
With an annual income of 228.1 billion, Chinese car companies are not a taste of it, and they can't imagine that Japanese cars are still so good -
With an annual income of 228.1 billion, Chinese car companies are not a taste of it, and they can't imagine that Japanese cars are still so good