Which new car is the most controversial new car in 2021?
There is no doubt that the so-called "high-end flagship MPV" after GAC Toyota's domestic production - Xena, is naturally the first to bear the brunt!
Different from other controversial models, the controversy of the domestic version of Xena has been separated from the product force level, and everyone has not cared about the performance of its product power, but concentrated on why it dares to increase the price, and dares to increase the price so arrogantly.
As we all know, the official guidance price of the domestic version of Toyota Xena is 309,800-405,800, which undoubtedly has a great price advantage over the imported version of Sai Na, but the unexpected operation comes, even if the domestic version of Sai Na signed a parity purchase contract with consumers at the pre-sale stage, but if it does not accept disguised mark-ups as low as 60,000 or 70,000 and as high as more than 100,000, then it will still not be able to pick up the car according to the guidance price signed by the contract. And GAC Toyota dealers even revealed that there is a professional team to deal with users who refuse to increase prices, which can be described as arrogant!
We may wish to think about it from another angle, if everyone takes three or four hundred thousand to buy the 3 series, but the dealer tells that it needs to increase the price of 60,000 or 70,000 to pick up the car, then why do you take the money that can buy the 5 series and go to the price increase to buy a 3 series? What's more, in the two months when the chip shortage was the most serious, the 3 series only contracted the preferential margin, and did not dare to make a price increase, so what is the basis for the domestic version of the saina to increase the price sharply? You should know that this price point is not only a car to choose from, but also Kia Jawa, Buick GL8 and parallel imports of Xena!
Just as the so-called Heavenly Dao is good reincarnation, who has the heavens spared!
According to the official information released by GAC Toyota, the "wholesale volume" of the domestic version of Xena in December was 2791 units, and everyone must pay attention to the detailed word "wholesale volume"! To know that the "wholesale volume" refers to the quantity sent by GAC Toyota manufacturers to dealers across the country, rather than the "sales volume" generated by real users after purchase, which shows how tragic the sales performance of the domestic version of Xena is!
In fact, until now, I believe many people have not understood what is the basis for the domestic competition to dare to increase the price so sharply?
On the joint venture high-end MPV, whether it is Kia Jawa or Buick GL8, these two cars from the price, word of mouth, configuration and even cost-effective aspects, have been able to hammer the domestic version of the saina sold at a low price; on the import quality that the Chinese people love more, the higher version in the parallel import channel and the imported version of the saina that stares at the domestic version of the price floating at any time, that is to throw the domestic version of the sai na two streets!
Many people will say when they see this, the dealer price increase behavior has nothing to do with GAC Toyota, so it is a bit naive!
We are far from mentioning, take what just happened recently, a Great Wall Motor dealer privately sold the tank 300 at a higher price, and after the extremely strict management of the Great Wall Motor official learned of the news, it not only quickly cancelled the sales qualification of the dealer, but also added a more stringent anti-markup means to prevent any mark-up behavior from dealers to the greatest extent.
In contrast, GAC Toyota and the domestic version of Xena, the negative impact caused by such a large price increase has been there for a long time, and the GAC Toyota official has done nothing about it, and the so-called inaction is equivalent to acquiescence, and now everyone has seen the response of consumers to this. In fact, there is still a little bit of doubt, to know that the internal management of GAC Group is also extremely strict, and for GAC Toyota has such a huge negative problem, but has not yet made any measures to solve, which can not help but make people wonder what means some senior leaders of GAC Toyota have, can do such a hand to cover the sky?
Big Hero Car Talk: There is no doubt that the biggest problem of GAC Toyota's domestic version of Sai Na is not only at the dealer level, but also in GAC Toyota manufacturers! As a first-class manufacturer in China, its mature system makes dealers not be managed by the manufacturer at all, so behind the domestic version of the Xena markup, the inaction and acquiescence of GAC Toyota manufacturers are the important factors that lead to this series of negative problems!