It took Wei Jianjun only two years to develop the Great Wall from a dilemma of life to the best independent car company. After 32 years of car building, Wei Jianjun finally ushered in his own good luck, and Great Wall Motors saw that he was getting better and better.
1. Wei Jianjun built a car for 32 years?
If it were not for an accident in a car accident of his uncle, wei Jianjun would most likely have become a good driver under the protection of a wealthy family, rather than an entrepreneur today. In 1990, at the age of 26, Wei Jianjun was appointed to take the helm of Great Wall Motors, which was on the verge of bankruptcy. So far this year, it has been Wei Jianjun's 32nd year as a helmsman and the 38th year of Great Wall Motors. Looking back on his 32-year car-making career, from the early immature Xiao Wei, to the strong and decisive Chairman Wei, to the global jack WEY, Wei Jianjun ran away for half a life and wrote a wonderful chapter in the history of the automobile industry.
2. Finally good luck?
For Wei Jianjun, these 30 years have been a difficult process of staggering trial and error and trial and error, and going back and forth between hardship or smoothness. At the beginning of the fledgling, Wei Jianjun restored the Normal Operation of the Great Wall by modifying agricultural vehicles and so on. Later, from the modification to the manufacturing, to create a "Great Wall car" of about 60,000 yuan, sold well for a while. However, unfortunately, it also encountered the management policy of the car catalog system, and the Great Wall Car died due to lack of qualifications. Wei Jianjun had to find another way, and finally through the pickup truck business, the Great Wall came back to life and gained a foothold in the automotive industry.
After that, it is the well-known story, Wei Jianjun made a big bet, founded Haval, and by focusing on the SUV strategy, let the Great Wall be juxtaposed with Geely and Chang'an to form an independent three-strong pattern. However, in 2020, the Great Wall ballast stone SUV business is under heavy pressure, falling into the dilemma of selling millions of vehicles for four or five consecutive years, Wei Jianjun bluntly said that the Great Wall is "hanging on the line" and needs to break the ship. Finally out of the predicament in 2021, its five major brands have blossomed across the board, and the Great Wall has achieved the best result in history of 1.28 million vehicles, only 40,000 fewer than the independent brother Geely.
3. The best Great Wall Motors?
At the beginning of the new year, looking back at 2021, the Great Wall saw the best of itself. According to the data, the Great Wall sold 1280993 vehicles last year, an increase of 15.2% year-on-year, a record high. The growth rate is surprising, and the Great Wall has finally taken a big step forward from the annual sales of about one million vehicles. In the process of model category innovation, electrification acceleration, and intelligent technology innovation, the Great Wall has deeply laid out upstream and downstream industries, increasingly improved the system ecological construction, and advanced to a global intelligent technology company, which is about to usher in a new era of volcanic eruption.
In 2021, the sales volume of the Great Wall cornerstone Haval brand was 770008 million vehicles, an increase of 2.6% year-on-year, dinghaishen needle Haval H6 annual sales of 370437; the Great Wall pickup truck sales of 233006, a year-on-year increase of 119%, for 24 consecutive years to maintain the first domestic and export sales; Euler brand sales in 2021 135028 vehicles, an increase of 140% year-on-year, good cat monthly sales exceeded 10,000; tank 300 delivered 84,588 vehicles throughout the year, the cross-country market share of more than 50%. Firmly in the top position in China's hardcore off-road vehicle market; Weipai will sell 58,363 vehicles in 2021, new coffee family products will follow, and a new generation of smart car charm will erupt.
The reason why the Great Wall stands out from many independent brands is that the Great Wall always stands with consumers, and will tap and meet the needs of consumers, creating many new incremental markets. For example, tank products have detonated the new trend of domestic hardcore off-road, pickup trucks and Great Wall guns aimed at self-driving tours and outdoor camping; Euler focuses on women's new energy segments; and the Wei brand coffee series has entered the emerging hybrid field. After 32 years of car building, Wei Jianjun finally ushered in his own good luck, facing the future, Wei Jianjun and the Great Wall are still moving forward on the road, practicing the dream of a strong Chinese car.