On December 17, the information of The Great Wall Holdings electronic bidding platform showed that Great Wall Motors was conducting the bidding work of "Great Wall Motor Car Brand Channel Image Design Project". From the perspective of the term "car brand", the Great Wall Car business will operate as an independent brand, which is also the seventh sub-brand of Great Wall Motors after Haval, WEY, Euler, Gun, Tank and Salon.
It is also worth noting that Great Wall Motor's car brand channel integrates new retail and traditional retail models, and is divided into four forms: 4S stores, brand experience stores, urban exhibition halls, and supermarket stores.
The following figure shows the car patent previously applied by the Great Wall
In terms of personnel, it is basically certain that Yu Fei, who previously served as the general manager of the marketing of the Euler brand, will take over the car brand.
In the past few years, Great Wall Motor's three new brands of Euler, Gun and Tank have performed quite successfully. After the WEY brand transformed into a hybrid brand, the operation in the second half of this year has also improved.
The salon positioning the high-end market and the new car brand have not yet officially entered the market, and whether the two new brands can succeed still need time to answer.