On December 16, the new model was officially listed, with a total of 6 versions launched, the CVT version guidance price of 142,900-166,900 yuan, and the MT manual version guidance price of 129,900 yuan.
As a new strategic mid-level car, Quanxinge has further expanded the matrix of Guangqi Honda sedans, and together with Accord, Lingpai and Fit, accurately covers the full market segments from A0-class, A-class, A+-class and B-class sedans, complementing each other and developing synergistically, and jointly enhancing the competitiveness of the sedan matrix.
More critically, the "drop" of the new grid can greatly enhance the competitiveness of GAC Honda in the mid-level car market and will strongly support GAC Honda's "million" system. Zheng Heng, executive deputy general manager of Guangqi Honda, revealed after the press conference that if it can effectively overcome the difficulties of the supply chain system next year, with the help of a series of new vehicles, Guangqi Honda is expected to impact the production and sales target of millions.
How does the mid-level car market get stuck?
The mid-level car market, which is a must for the mainstream car companies of joint ventures, is already a red sea, civic, sagitar, Xuanyi, Corolla, Leiling, Langyi and other models, has been operating for many years, and has accumulated a certain reputation and popularity.
As a latecomer, how does the new model break through? And how to card slot in the fierce market? Guangqi Honda gave a new answer: firmly grasping the two cores of "sports + intelligence", unswervingly taking the young route, and constantly meeting the new needs of young consumer groups.
The new type of positioning style sports mid-level car, the new use of Honda Architecture, based on the latest car-making technology, advanced car-making concept, sophisticated equipment technology, to create a synchronous era of the early young people's desire, from the inside to the outside is a fully renewed new product mark of the trend of the car.
In the power system, the new grid is equipped with a 1.5T turbocharged VTEC engine, with a maximum power of 134kW and a peak torque of 240Nm, and a special MT version is launched. At the same time, the new model has launched a more sporty and personalized phantom night version.
In terms of intelligence, the new grid opens a new way of linking people and cars, and cooperates with the "Guangqi Honda APP", which can realize the digital key function, let the mobile phone become the key, complete a series of operations such as car search (flashing lights, honking), starting the engine, opening and closing doors and windows, and locking the door switch.
At the same time, the new car is equipped with a full-featured Honda CONNECT 3.0 intelligent guidance interconnection system, which integrates advanced functions such as AI intelligent voice assistant, car home interconnection, mobile phone remote control, and OTA online upgrade.
The Honda SENSING safety super sense system, innovatively equipped with a monocular wide-angle camera, can achieve longer distances, more accurate identification; its TJA function (Traffic Jam Assistant Traffic Jam Assist System) and ACC active cruise control system, can achieve full speed domain steering assistance, greatly reducing daily driving fatigue; the whole series is equipped with ACL active steering lighting system, which can illuminate the inner road with turn signals and steering wheels to ensure driving vision ADB adaptive high beam system, which automatically switches high beams according to the vehicle position in the forward field of view.
The key to the "million" strategy
For the listing of the new model, Guangqi Honda said that it will take this as a new strategic starting point and open up the era of new car-making: integrating the latest design concepts, unique style sports equipment, creating the original value of "style sports", and creating unprecedented product charm for users with new value benchmarks and new product imprints.
It can be seen that the new model further expands the matrix of Guangqi Honda sedans, together with Accord, Lingpai and Fit, covering the full segments of the market from A0-class, A-class, A+-class and B-class cars, complementing and coordinating development, and jointly enhancing the competitiveness of the sedan matrix.
However, what is more critical is that the new grid will greatly strengthen Guangqi Honda's voice in the mid-level car market, and will take a piece of the pie in this largest market segment to support its million production and marketing system.
At present, the mainstream joint venture car companies with a production and sales scale of more than 1 million vehicles in China have laid out strategic models in the mid-level car market and have performed well. For example, SAIC Volkswagen has the "Langyi Family + Santana"; FAW-Volkswagen has the "Bora + Sagitar" Gemini; Dongfeng Nissan Xuanyi Family is thriving, and so on.
The data shows that this year, under the serious impact of the lack of cores, Guangqi Honda still achieved sales of 771,800 vehicles in the first November, of which sales in November recovered to 77,709 units.
Market analysts pointed out that the listing of the new grid has filled the shortcomings of Guangqi Honda in the mid-level car market and built a more perfect car system, which will be the key to its impact on the million production and sales target.
[Reporter] Guo Xiaoge
【Author】 Guo Xiaoge
【Source】 Southern Press Media Group South + client