Recently, according to the information of the electronic bidding platform of Great Wall Holdings, Great Wall Motors is conducting the bidding work of "Great Wall Motor Car Brand Channel Image Design Project".
Pay attention to the keyword "car brand", then the Great Wall Car business will operate as an independent brand, which is also the seventh sub-brand of Great Wall Motors after Haval, WEY, Euler, Gun, Tank and Salon.
It is also worth noting that Great Wall Motor's car brand channel integrates new retail and traditional retail models, and is divided into four forms: 4S stores, brand experience stores, urban exhibition halls, and supermarket stores.
Great Wall has previously produced cars, including Great Wall Spirit, Cool Bear, C30, C50 and so on. In 2011, Great Wall Motors sold more than 190,000 cars, surpassing the sales of Great Wall SUVs, but it was also in 2011 that Great Wall Motors' product strategy began to shift to SUVs.
The reason for abandoning the car, one is because the SUV outlet is flourishing, the profit is high, in 2011, the God Car Haval H6 was listed, and 146,600 units were sold that year, sitting on the throne of the SUV king; on the other hand, Great Wall Motors has been unable to keep up with the market and the pace of enterprise development in the follow-up research and development of sedan products, and the product planning is monotonous and has no corresponding research and development strength.
In fact, in a previous interview, Wei Jianjun also made it clear that the Great Wall would regain the car business.
"The company has never given up the car business, the car project and the company's focus on SUV strategy is not contradictory, before due to limited energy temporarily more attention to SUVs, and after the Haval SUV achieved phased results, the Great Wall can free up its hands to continue to develop the car business, expand the technology center and R & D investment, expand the product route to traditional cars plus new energy vehicles."
Great Wall previously declared WEY car patent diagram
At present, the new energy vehicle market has exploded, and it seems that the Great Wall Car is also time to officially return.