Yesterday, BMW held the 2022 "New Year Online Annual Meeting" online, with the theme of "Home in China", mainly describing the BMW Group's strategic planning in the Chinese market, the core is to continue to promote the principle of "China first", and will accelerate the innovation of electrification and other aspects in China in the future.
The BMW Group said that in the future, it will "continue to implement the 'China first' principle, give priority to the needs of the Chinese market in the development of new products, and continuously strengthen the co-creation of win-win results with Chinese partners", and proposed a set of figures to summarize the content of strategic upgrades, including "1, 2, 3, 4, 5, 2025, 2025, 200 million, 1.5".
Among them, "1" refers to China is the bmw group's largest market, accounting for one-third of the BMW group's global sales, BMW group in China has also established a network of 600 dealers, more than 25,000 employees, China is currently the BMW group in addition to the German headquarters of the largest R & D network.
"2" refers to bmw and MINI two brands to be rooted in China, related to the construction of two production bases in the country - Shenyang and Zhangjiagang, BMW Group's total investment in the Shenyang base has exceeded 73 billion yuan, making it the largest production base of BMW Group, and Zhangjiagang base in the beam car project has also entered the right track, plant construction, product research and development and other work are advancing as scheduled, next year will announce more news.
"3" refers to the three main directions of the strategy: digitalization, electrification, and sustainable development. Initiatives that have already been effective include the second phase of the Shenyang Power Battery Center, which has produced more than 100,000 power batteries in the past year and a half; the current cooperation with relevant departments in Beijing to pilot a solution to alleviate traffic congestion through "appointment travel"; and the overall plan announced at the first BMW Group Sustainable Development China Summit held in June, and launched the "Industrial Chain Green Transformation Initiative".
"4" refers to 4 innovation bases in China, of which Beijing R & D base is the largest, mainly responsible for vehicle engineering, testing and certification, Shanghai R & D base mainly engaged in digital products, software development and links with China's digital ecology, Shenyang R & D center mainly focus on local electric vehicle development and domestic model mass production after research and development, Nanjing R & D center focuses on vehicle-side software development and enterprise IT system development.
"5" refers to the lineup of pure electric vehicle models will reach 5 models by next year, including iX3, iX, i4, i7, and pure electric 3 series, and by 2023, the BMW Group will launch 13 pure electric models in China. In addition, next year, BMW will pilot the "BMW i brand store" in the city center, and the first two stores will land in Beijing and Shenzhen.
"2025" means that by 2025 the BMW Group will launch a new architecture-only electric platform called "New Generation", which will feature a completely redesigned IT and software architecture, a new generation of high-performance electric drive systems and batteries, provide a new sustainability benchmark for the circular economy, and will significantly increase the use of recyclable materials.
"200 million" refers to the BMW Group's plan to reduce carbon dioxide emissions by 200 million tons by 2030, and "1.5" means that the BMW Group is the first German car manufacturer to join the "Corporate Ambition to Contribute to the 1.5°C Temperature Limit Target", and its sustainable development goal is to reduce the average life cycle carbon emissions of bicycles by 2030 by 40% compared with 2019.
In fact, although the bmw group's future strategic goals are based on the principle of "China first", the core of its specific planning and goals is green development, such as full electrification, carbon emission reduction and other measures, combined with its "China first" principle, it can be foreseen that in the next few years, electrification is the main theme of the entire Chinese automotive market.
The author of this article is Kick Car Gang Liu Jianxing