Ideal One has been criticized since its launch, and after more than two years of market baptism, the real sales data has finally proved its success.
Recently, the terminal retail data of China Automobile Center released the sales ranking of domestic high-end electric SUVs in December 2021. The list shows that among the models priced at more than 30W yuan, the ideal One, one of the new domestic forces, won the championship with a single month's sales data of 14112, and the second place Weilai ES6 sold 4912 vehicles, and the sales gap between the two was large.
The next ranking is bmw iX3, Lantu FREE, NIO EC6, NIO ES8, Gaohe HiPhiX, and Mercedes-Benz EQC. It is worth mentioning that even if the total sales volume of Weilai's three listed car series is still not as good as the ideal One that ranks first, which indirectly proves that the sales of The entire brand of Weilai this year are not very optimistic, and the three patterns of "Wei Xiaoli" are being reshuffled.
As for why Tesla, which everyone is most concerned about, does not appear in the list, this is because according to the label of the Association of Automobile Associations, the starting guidance price of more than 300,000 yuan will be defined as a high-end car, and the starting price of Tesla's Model3 and ModelY does not meet this standard.
However, just recently, Tesla officially raised the starting price of the Model Y, its cheapest rear-wheel drive version of the official website raised by 21,088 yuan, the final price reached 301,840 yuan, which means that it will appear in the January high-end electric SUV sales list, and according to model Y's orders for nearly 70,000 units in the past month, the first place of the ideal One will undoubtedly be occupied by the Model Y.
Looking back at the December sales charts, the success of the Ideal One is clearly a recognized fact. As a luxury 6-seat smart electric SUV, it was once scorned by many users because it was equipped with a 1.2T Dongan three-cylinder engine. At the same time, it was accompanied by group discussions about the advantages and disadvantages of "extender technology", which generated many negative views from users.
So, how does the ideal One achieve a counterattack? Different from the chaotic days of traditional car companies, the most significant commonality of the new forces of "Wei Xiaoli" car manufacturing since its birth is "taking user experience as the ultimate orientation", and the methods and ways of achieving this goal under the subdivision are different, Weilai relies more on "service", the ideal is "product", and Xiaopeng is "intelligent".
The ideal One sales peak neither rely on the brand effect nor rely on strong power, but simply in everyone's view, it is a "good car", which is enough. Its appearance is stable and good-looking, in line with the aesthetic standards of most Chinese people for medium and large SUVs; its configuration is all standard, only pushing one model, unified price, completely solving the consumer's choice anxiety; it has a large space, dual motors and four drives, 6 seats to solve the space problems of many Chinese people; the engine in the extender technology only generates electricity, does not drive the wheels, which not only solves the problem of urban limited licenses, but also weakens the defects of the 1.2T three-cylinder engine to the greatest extent; finally, it is in the car experience, OTA upgrade, Intelligent assisted driving occupies a leading position, and noA navigation assisted driving is provided as standard for free, at no additional cost.
Relying on these advantages that really affect the user experience, the ideal One really achieves a unique presence on the market. Maybe you will still complain about some of the shortcomings of the "extended range car", but even if you see it as a fuel car SUV, I dare not say that 30W yuan is the most preferred, and it can definitely be ranked in the top few of the most ideal models in your mind. Do you say yes or no?