Lead
In 2021, Lamborghini set a record with global deliveries of 8405 units,
Became the best sales year in the company's history.
Thanks to a targeted growth strategy,
The company's sales volume increased by 13% compared to 2020.
Mr. Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, said: "This record confirms to us four major success factors: the robustness of the company's strategic planning, the brand's international reputation, the outstanding competence and enthusiasm of our employees, and the outstanding professionalism and dynamism of our 173 dealer partners in 52 markets, who have always worked with us in these special times of challenge and uncertainty. ”
The data shows that Lamborghini achieved double-digit growth in three major regional markets: 14% in the Americas region and Asia Pacific region, and 12% growth in the EmEA region. Overall, the three major regional markets are also relatively balanced in terms of sales volume. In terms of the single market, the United States continued to top the list with 2,472 deliveries, with a growth rate of 11%, Chinese mainland, Hong Kong and Macao jumped to second place with 935 deliveries and a 55% increase, followed by Germany (706 units) and the United Kingdom (564 units) increased by 16% and 9% respectively. In addition, Lamborghini also achieved a 3% increase in its home market, Italy, with 359 units delivered.
In terms of models, the Lamborghini Super SUV Urus continues to be the brand's most successful model with 5,021 units delivered. Driven by the Huracán STO, the Huracán model (powered by the V10 engine) followed, with strong sales growth, with a total of 2,586 units delivered. The global delivery of the Aventador model (equipped with v12 engines) was 798 units.
With orders sized and almost covering all capacity in 2022, this year's sales outlook remains positive. Lamborghini plans to launch four new models in the next 12 months.
Mr Winkelmann said: "Lamborghini is stronger than ever and will embark on a profound transformation towards a more sustainable future. In 2022, the company will make every effort to consolidate its current achievements and prepare for the launch of hybrid models from 2023. ”
In 2021, Lamborghini unveiled three new models: the Huracán STO (Super Trofeo Omologata) – a road-compliant supercar inspired by the racing models Huracán Super Trofeo EVO and Huracán GT3 EVO, the final Aventador Ultimae, and the Stateach, an extraordinary model with groundbreaking design and technology LPI 800-4 to celebrate the 50th anniversary of the release of Countach.
In 2021, Lamborghini unveiled its future electrification strategy "Direzione Cor Tauri" (Towards the Heart of Taurus), a decarbonization plan for future models and the headquarters of Sant'Agata Polonni based on a comprehensive approach to Lamborghini's environmental sustainability strategy. The company will invest more than 1.5 billion euros over four years to launch its first hybrid model in 2023, hybridize all product lines by the end of 2024, and reduce CO2 emissions by 50% from 2025. Between 2025 and 2030, Lamborghini will launch a fourth product line – the first all-electric model.