Previous articleI took stock with you the 5 best-selling domestic car brands in 2021, and this year we will continue to continue this topic to see what are the 5 best-selling new car-making brands in 2021.
It is worth mentioning that in 2021, "Wei Xiaoli" has achieved a good result of annual sales of more than 90,000 vehicles, but the slight gap has made Weilai, a strong opponent, only rank second in the sales list of new car-making brands in 2021. So what is the specific sales performance of the major new car-making brands? I don't have much to say below, so let's take a look down.
Fifth place, Weima Motors
2021 sales: 44,157 units
2020 sales: 22,495 units
As a car brand with an earlier car manufacturing time, WM's sales in 2021 are 44157 vehicles, while their sales in 2020 are only 22495 vehicles, so it is improving from the sales data. However, in 2020, WM Motors ranked fourth in the new car-making forces, and this year it came to the fifth place, and the ranking has declined, so it needs to be paid attention to.
From the product point of view, the models sold by WM Motors in 2021 have increased to 4 models, so the selectivity is more abundant. Of course, the main model is still the WM EX5 series priced at 150,000 yuan, the new car has a range of 403 kilometers, with the advantages of intelligent networking, in 2021 also carried out a number of OTA upgrades, so more people buy it.
However, there are also many problems with the WM EX5 itself, such as the suspension shock absorption is not comfortable, the comfort in the car is general, the interior odor is large, and the storage space is unreasonable. Therefore, it is clear that WM can not rely on the EX5 only to "fight alone", but also need to develop more good quality models to be recognized by consumers is the long-term solution. Otherwise, weima may not be seen in the top five sales of new car-making forces in 2022, and I hope that manufacturers can pay attention to it.
Fourth place, Nezha Car
2021 sales: 69,674 units
2020 sales: 15,091 units
Nezha Automobile is a "dark horse" in the new energy vehicle market in 2021, you know, in 2021, Nezha Automobile has sold 69674 new cars, compared with the 15091 new car sales they achieved in 2020, which is more than 4 times higher, so today's Nezha cars are obviously not the same. In addition, in 2020, Nezha Automobile's ranking is still fifth, barely entering the top five in sales, and this year it has come to the fourth place, so it has become the fastest growing new car brand in 2021.
In terms of products, Nezha Automobile is not like "Wei Xiaoli" who is generally only concerned with impacting the high-end electric vehicle market, on the contrary, their models are aimed at customers in the low-end new energy vehicle market. For example, Nezha U this car, its price is only in the range of 10.48-179,800 yuan, and its endurance can reach 400 kilometers, 500 kilometers and 610 kilometers of these three levels, plus the configuration is rich enough, the space is not bad, the long is OK, so it has achieved a very good sales performance in 2021.
In addition, the offline layout of Nezha Automobile is also very good, you know, at present, Nezha has 331 offline dealerships in 193 cities across the country. At the same time, Nezha Automobile's own charging facilities have also been laid out in 150 cities across the country, so in this way, the perfect sales network and charging services are actually the cornerstone of Nezha's rapid sales. In the end, products that meet the needs of the people are good products, and Nezha obviously found this point. With a not expensive price to give users a good model, coupled with the terminal offline purchase channels are extensive, so Nezha can rank fourth in the annual sales of new car-making forces.
Third place, ideal car
2021 sales: 90,491 units
2020 sales: 32,624 units
The sales volume of Ideal Car in 2021 is also very good, with cumulative sales reaching 90,491 units in 2021, compared with the 32,624 new car sales report card achieved in 2020, and sales have also nearly tripled. What is even more surprising is that the ideal sales performance is all obtained by the ideal ONE model, and the ideal ONE bicycle price has reached the range of 338,000 yuan, which shows the current "crazy" purchasing ability of the Chinese people. However, in 2020, ideal cars are the second place in the sales list of new car-making forces, and in 2021, they have come to the third place.
From the perspective of the product itself, the ideal ONE belongs to the range extended electric vehicle, so in many cities it can still only be on the blue card, and there is no national policy support. But even so, the ideal ONE with its large body size, abundant interior space, good appearance and oilable driving characteristics, or in 2021 to gain the recognition of more than 90,000 car owners. Among them, there are customers who have yet to buy Highlander but are attracted by the ideal ONE, and there are also middle-aged groups who want to buy a new energy vehicle with high value, large space and good service. In short, the product power of the ideal ONE is good, and this directly leads to so many people who are willing to choose to start with it.
Finally, through the results of the ideal ONE "true 100,000 kilometers long test" given by a recent automobile website. The ideal ONE has a poor body process after driving 100,000 kilometers, the problem of the body gap becoming larger after a long time of use, and then the situation that the chassis has a different sound. However, the ideal after-sales staff service attitude is very good, and the speed of dealing with problems is also faster, which is better than the traditional car companies to do better. It is no wonder that the ideal ONE can gain the recognition of more than 90,000 car owners in a year.
Second place, NioLai Automobile
2021 sales: 91,429 units
2020 sales: 43,728 units
Nio's cumulative sales in 2021 are 91,429 units, which is more than double the sales figure of 43,728 new cars achieved in 2020. However, in 2020, Weilai is the first sales volume among the new forces to build car brands, and in 2021, it was overtaken by Xiaopeng and ranked second, and the overall sales momentum was slightly weak.
In terms of products, nio currently sells models such as ES8, ES6, EC6, and ET5 and ET7 models in the car field. However, since the two cars in the sedan field have not yet been officially delivered, the only three SUVs actually on sale are actually on sale. The most popular models of Nio are definitely the ES8 and ES6, although the official did not announce the actual sales data of the two cars, but from the visibility of the new cars on the road, we can also draw one or two.
Finally, WEILAI Automobile has always been the high-end SUV market of 300,000 or 400,000 yuan, which has also brought a high single-car profit margin to WEILAI. In addition, the newly launched ET5 and ET7 are expected to seize the market share of Tesla Model 3 in China, so we expect that in the new 2022, Weilai should usher in a new wave of sales growth. At that time, the annual sales volume of the new car-making brand "who will spend it" will really become an unknown, and it will be wait and see.
First place, Xiaopeng Motors
2021 sales: 98,155 units
2020 sales: 27,041 units
What people did not expect was that Xiaopeng Automobile actually won the first place in the annual sales list of new car-making forces in 2021. You know, last year's annual sales ranking of Xiaopeng Automobile was only in the third place, and the overall sales volume was only 27,041 vehicles. In 2021, Xiaopeng sold 98,155 new cars in one go, sales increased by 3.6 times, and the ranking jumped to the first place.
From the product point of view, Xiaopeng Automobile currently only has G3\P5\P7 3 models on sale, of which the most popular model is Xiaopeng P7, the cumulative sales of the car in 2021 is 60569 units, accounting for 62% of Xiaopeng's total new car deliveries throughout the year. It was followed by the Xiaopeng G3 model, with a cumulative delivery of 29,721 new vehicles in 2021, an increase of 148% year-on-year. Overall, Xiaopeng P7 is still the main model sold by Xiaopeng Automobile, which has excellent automatic driving assistance capabilities, intelligent car engine system, long endurance and good driving experience, and it is precisely with these advantages that Xiaopeng P7 has become one of the hottest electric vehicles in 2021.
Finally, Xiaopeng Automobile is also accelerating the layout of charging and sales service network in 2021, as of the end of November 2021, Xiaopeng has rolled out 661 brand supercharging stations across the country, covering 228 cities, and operates 311 sales stores nationwide, covering 121 cities. It is precisely because of these basic security facilities that Xiaopeng Automobile can have such a good sales performance in 2021. Overall, with the delivery of the Xiaopeng P5 in December and the imminent launch of the Xiaopeng G9 in 2022, we also believe that Xiaopeng Motors will have better sales performance in the new year.
Well, the above are the 5 best-selling new car-making brands in 2021, what are your opinions and opinions on Weilai's only second place, Nezha's promotion to fourth, and Xiaopeng Automobile's winning the 21st new force car-making brand sales championship? In view of the ideal of the ideal one model alone to sit in the top three sales results, do you think their development is too unbalanced? Leave a message in the comment area below, let's discuss it together. (Text/Univision Auto Dazhuo)
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