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With the annual delivery volume fixed at 98,155 units, Xiaopeng Automobile officially won the 2021 car-making new force sales championship.
In the past 12 months, Xiaopeng Automobile's sales have not been easy to win. From January to July 2021, Xiaopeng Automobile's delivery volume has been in the second position of the new car-making force, and in August, it was even briefly surpassed by the ideal and fell to the third place. However, after entering September, Xiaopeng made great efforts to maintain more than 10,000 deliveries for 4 consecutive months, and maintained more than 15,000 deliveries in the last 2 months, and finally reversed the championship.
He Xiaopeng, chairman and CEO of Xiaopeng Motors, made no secret of the fact that he once felt that the name of Xiaopeng Motors was "quite earthy" when he appeared on camera at the end of last year to record "Dialogue Challenger", but today he found that "the name is a sense of responsibility" and hoped that "this name can go to the world".
A week after the program was broadcast, Xiaopeng Automobile officially locked in the sales champion of the new forces, and then looked back at He Xiaopeng's "declaration", which had a bit of corporate strategy implications.
So, behind Xiaopeng's sales victory, what "responsible" things have been done, and how will it "go to the world"?
A big vision for carbon reduction
In October 2021, Xiaopeng Automobile released its first ESG report, which is also the first ESG report released by China's new car-making forces. This report comprehensively shows the environmental, social and governance achievements of Xiaopeng Automobile from many aspects such as environmental protection and low carbon, scientific and technological innovation, production and manufacturing, talent management, corporate governance, social responsibility, etc., and shows the company's vision of leading the future transportation - all-electric, zero emission, safer and smarter.
In the ESG rating results released by the index compilation company MSCI, Xiaopeng Motors has received AA grades for two consecutive years, indicating that Xiaopeng Motors' leading ESG achievements have been recognized by the industry. MSCI ESG Research In the product carbon footprint and clean technology opportunity categories, Xiaopeng Motors received high scores of 10 and 9.1 respectively, two key areas contributing to ESG ratings. For reference, the industry averages for the same category are 7 and 5.5.
Let's look at another key number. Xiaopeng Automobile's first ESG report pointed out that according to the calculation of professional third-party agencies, compared with traditional fuel vehicles, the smart cars delivered by Xiaopeng Automobile in 2020 have reduced carbon emissions by a total of 5520 tons. The Xiaopeng G3 and Xiaopeng P7 can reduce carbon emissions by 15.2 grams and 16.1 grams respectively for each kilometer traveled.
For an electric vehicle company that has just won the delivery volume championship, it means that the company's energy conservation and emission reduction data in 2021 has also set a new milestone. Assuming that each vehicle travels 15,000 kilometers per year and reduces emissions by an average of 15.5 grams per kilometer, the 98,155 vehicles delivered by Xiaopeng Automobile in 2021 will reduce carbon emissions by about 22,821 tons in the next year.
In fact, from Xiaopeng Motors' ESG report, we can see that the company's vision for energy conservation and emission reduction does not stop there. Xiaopeng tries to improve and perfect every link at the beginning of the car source, so as to achieve green environmental protection of the whole industry chain.
Taking Zhaoqing Xiaopeng Automobile Intelligent Network Technology Industrial Park as an example, the painting workshop has been in line with the concept of sustainable development from the beginning of design, and the advanced pre-treatment film technology has reduced the slag production of waste paint slag by 94% and reduced energy consumption by more than 25%.
As of May 2021, Xiaopeng Motors has achieved a 100% recyclable solid waste utilization rate.
In addition, in order to implement the carbon neutrality plan, Xiaopeng Motors set the board of directors as the highest governance body of ESG, and formally established the ESG Committee in August 2021, formally forming a top-down four-level management structure to promote the sustainable development of the enterprise at the strategic management level in an all-round way.
"Complying with ESG standards in our business operations is an integral part of Xiaopeng Motors' core values and culture, influencing every decision we make," he said. "As a leader in the smart electric vehicle industry, we take our responsibility seriously to lead the way by shaping outstanding, integrated practices in ESG. Through our efforts, we aim to be a positive force for future mobility development and social improvement around the world. ”
The sword refers to globalization
In a television interview, He Xiaopeng once labeled Xiaopeng Automobile with two labels, technology and handsomeness.
Handsome mainly thanks to the emergence of Xiaopeng P7, which largely caters to the public's aesthetic of coupe and sets a benchmark for family design in terms of appearance. The technology in He Xiaopeng's mouth is because Xiaopeng chose to take a full-stack self-research path.
Full-stack self-research means that enterprises will control the core capabilities of visual perception, sensor fusion, decision-making, planning and control in their own hands.
Therefore, Xiaopeng Automobile is the second car company in the world and the first in China to independently develop autonomous driving based on an open computing platform after Tesla.
In 2021, Xiaopeng Automobile's full-stack self-research "full firepower". In January, the high-speed NGP function was launched; in March, Xiaopeng completed the NGP 3,000-kilometer expedition from Guangzhou to Beijing, and by the end of 2021, the NGP high-speed mileage exceeded 17.57 million kilometers; in June, the VPA parking lot memory parking function was launched, and by the end of 2021, 140,000 parking lot memory parking times were completed; in October, the city-level pilot assistance system NGP was released on the third science and technology day. And it is determined to push this function to the owner of the car in the first half of 2022 with the XPILOT 3.5 system version.
Not only satisfied with leading the domestic market, Xiaopeng Automobile is pointing to globalization.
At the 2021 Guangzhou Auto Show, Xiaopeng's new smart flagship SUV Xiaopeng G9 debuted. According to reports, Xiaopeng G9 intends to create a truly internationalized intelligent flagship SUV, developed in accordance with the Chinese and EU vehicle double certification standards, following the C-NCAP and E-NCAP double five-star safety standard design, will also meet the strict EU WVTA model type certification standards; the vehicle environmental protection will meet the high standards of the EU 3R certification, the reuse rate of more than 85%, the recyclability rate of more than 95%, to contribute to global sustainable development.
For the G9, Xiaopeng Automobile has created a first-generation X-EEA 3.0 electronic and electrical architecture, and the Xiaopeng G9 will become the first production car to support the XPIRAT 4.0 intelligent driver assistance system. X-EEA 3.0 electrical and electronic architecture adopts a high-fusion hardware architecture of central supercomputing + area control, which can be equipped with a higher performance chip, supporting higher levels of intelligent assisted driving and a more powerful intelligent cockpit, Xiaopeng G9 will also implement self-diagnosis functions, and do not affect vehicle use during OTA upgrades.
Previously, the Xiaopeng G3 and Xiaopeng P7 have successively landed in the Norwegian market. To this end, Xiaopeng Automobile will gradually build a complete operating system including sales, delivery, after-sales, charging, service and lifestyle in overseas markets.
Renew and "justify your name"
On November 18, 2021, Xiaopeng Automobile held a brand renewal day. In response to the question of the name Taitu, He Xiaopeng replied positively that "we will not change the name."
A company established for 7 years has gradually strengthened its self-confidence with market performance and word of mouth, and has made a vision.
On the surface, Xiaopeng has updated the VI visual image with the logo as the core; the deeper meaning is that a set of new concepts and core value extensions based on the "courage to explore" Xiaopeng brand spirit have been extracted.
"Today, it is difficult to define the Xiaopeng brand with an "automobile company". He Xiaopeng said, "We hope to use the exploration of science and technology to lead the future travel reform and become an explorer of future travel, which is Xiaopeng's new brand positioning." Because we are more focused on the future and have a more ambitious vision, we need a new Xiaopeng to carry. ”
In the new bearing framework, the currently known includes the Xiaopeng Huitian flying car, the intelligent machine horse, and the infinite possibilities and vast space in the field of intelligent travel in the future.
"The spiritual source of Xiaopeng brand's continuous development is the courage to explore: do very Cool and valuable things without fear of failure, and do difficult but correct things." He Xiaopeng said, "This is the DNA of all Xiaopeng students, and it is also the spiritual bond of Xiaopeng brand to connect consumers." We hope to be like every 'explorer' who insists on being himself, has dreams, and dares to break through, and firmly moves forward on the road of exploration. ”
2021 is defined by the market as the first year of the outbreak of electric vehicles. As car owners become more and more accustomed to the smooth and direct experience brought by the accelerator pedal of trams, the market will also be accustomed to the new forces of car-making in this century-old change in the automotive industry.
CIS