Using magic and reality and summarizing the 2021 car market that has passed, it is most appropriate.
Magic, which refers to the transition from a buyer's market to a seller's market, seems to have happened overnight. In the past, it was still a 4S shop begging grandpa and grandma to let you buy a car, and the discounts and gift packages were enough, and now it has become a queue to buy at a higher price, and it is not necessarily possible to buy.
The so-called reality refers to the fact that the epidemic spread at multiple points has affected the public's concept of travel, and having a car of its own has become a rigid demand. The reality is in front of you, even if the lack of core affects the supply and demand relationship of the car market, but everyone must buy their own private car after all.
The combination of these two factors makes the car market in 2021 more interesting. Next, let's take stock of the performance of the head joint venture car companies in 2021 to see how they mixed last year.
Highlight 1: The gap between the sales volume of the north and the south of the public is still there
As a veteran-level joint venture car company in China, North and South Volkswagen has always been an absolute sales responsibility. No, in terms of the 2021 sales data recently released by the two car companies, the positions of the first and second places can be described as implemented.
First, let's look at FAW-Volkswagen, which will sell 1.8578 million new cars (including Audi imported cars) in 2021, once again winning the sales championship of domestic passenger car companies. Specific to the brand level, the Volkswagen brand has 988,700 units, the Audi brand has 700,100 units, and the Jetta brand has 169,000 units.
It can be seen that the Volkswagen brand and the Audi brand are still in the sky, that is, the performance of the Jetta is not satisfactory, and the sales of 169,000 vehicles not only failed to complete the initial sales target of 200,000 vehicles, but also did not complete the 172,000 vehicles that were later modified.
Looking at SAIC Volkswagen, its cumulative sales of 1.242 million vehicles throughout the year, because its Own Audi brand is still in its infancy, coupled with the performance of the Skoda brand last year is not very good, so that the entire SAIC Volkswagen was pulled away by FAW-Volkswagen.
Fortunately, the ID.4X, ID.6X, and ID.3 ID.family began to make efforts, and in December 2021, it has achieved seven consecutive months of sales growth. In 2022, the gap between the north and south Volkswagen is still there, but with the development of the SAIC Audi project and the replacement of many SAIC models, the situation of north-south glue will continue.
Highlight two: SAIC-GM wins Dongfeng Nissan
On June 16, 2017, this is a good day for the 14th anniversary of the establishment of Dongfeng Nissan, which released its development plan for the next five years, with the goal of entering the market position of the top three joint venture brands.
In view of the above-mentioned status of the north and south Volkswagen, Dongfeng Nissan wants to enter the top three, and the fastest way can only pull down the third place SAIC-GM.
In 2021, Dongfeng Nissan's goal would have been almost achieved, but in the end it was still a little worse. Intuitively, the cumulative sales of Dongfeng Nissan (including Nissan and Venucia) in 2021 are 1134889, of which the sales volume of Japanese brand passenger cars is 1047073, and the cumulative sales of Venucia brand are 87816.
Looking at SAIC-GM, the combined annual sales of buick, Chevrolet and Cadillac brands were 1331567 vehicles. Among them, Buick sales of 828627, Chevrolet for 269823, Cadillac for 233117, Buick brand is still a well-deserved leading big brother.
In other words, SAIC-GM still has more than 196,000 vehicles than Dongfeng Nissan, and Dongfeng Nissan still needs to work hard if it wants to rank third in the joint venture. However, just a few days ago, the Infiniti brand was officially incorporated into the Dongfeng Nissan management system and became a brand of Dongfeng Nissan, so that Dongfeng Nissan also formed the brand sequence of Venucia, Nissan and Infiniti, which is officially on an equal footing with SAIC-GM. Will Dongfeng's daily production capacity achieve a counterattack in 2022, we will wait and see.
Highlight 3: Liangtian is still "as stable as an old dog"
To be honest, toyota and Toyota's two joint venture car companies in China have always been very stable, and in the case of the chip shortage crisis this year, the performance is still good, and it is still the rhythm of collective riots.
First, let's look at FAW Toyota and GAC Toyota. FAW Toyota sold 860019 vehicles last year, and GAC Toyota sold 840396 vehicles, which is completely the rhythm of the needle to Mai Mang, faw Toyota only sold 19623 more units than GAC Toyota.
Interestingly, FAW Toyota made a big move in 2021, that is, to make Crown an independent high-end sub-brand, and its first model, Crown Land, has sold 25,173 units since its listing in August. That is to say, it is exactly the crown land release that makes FAW Toyota win gagachi Toyota.
Looking at Guangqi Honda and Dongfeng Honda, their annual sales are 780266 and 793272 vehicles, and the gap between Guangfeng Yifeng is the same, the gap between Guangben and Dongben is very small, only 13,006 vehicles.
It is worth mentioning that in 2021, Honda will launch fewer new cars in China, but some ace models have been modified, such as the new Civic, the type, the mid-term modification of accord, the mid-term redesign of The Elite, the mid-term redesign of the Yingshipai, the mid-term redesign of the Odyssey, the mid-term redesign of Alexandre, etc., unlike Toyota, which launched the Lingshang /Asiatic Lion, the fourth-generation Highlander/Crown Land Release, the Xena, the Lingfang and other models. In the future, Honda is expected to launch more models in 2022 and compete with Toyota.
【Conclusion】 Based on the above content, in 2021, where magic and reality coexist, even if the head joint venture is hit by the lack of core, it is still a big drink, a big bite of meat, the initiative is still in their hands, the above is the inventory and summary of the 2021 sales of the head joint venture car company. What are your views and opinions on this? Welcome to leave a message with us.