Products in the big year to push 6 new cars Beijing Hyundai new product drive technology brand upwards

Chen Maoli, a reporter of this newspaper, reported from Beijing

In 2021, China's automobiles alternate between challenges, shocks and hopes, and the market pattern transformation and technology drive are more intense.

On the one hand, the global "lack of core" crisis, high raw material prices and supply chain problems have made all car companies undergo severe tests; on the other hand, driven by technological changes such as electrification, intelligence and networking, China's auto industry has shown strong resilience.

Recently, the China Automobile Association said that it expects to sell about 25.8 million vehicles in 2021, which is basically the same as in 2020. Among them, passenger car sales are about 21 million units, a slight increase of 5% compared with 20 million units in 2020.

The reporter of China Business Daily paid attention to the fact that in the 2021 Chinese auto market where challenges and opportunities coexist, Beijing Hyundai will continue to promote brand transformation through the two grips of "products and technology".

In terms of products, in 2021, Beijing Hyundai has launched 6 new cars, and the product series has been further improved and refined. In the car segmentation track, Beijing Hyundai's new generation of famous maps and famous maps are listed simultaneously, attacking the camp of middle and high-end cars and electric vehicles.

In the SUV subdivision track, after completing the replacement of the fifth generation of Tucson L, the core product of the SUV family, Beijing Hyundai has launched two series of Products of Tucson L Hybrid and Tucson L N Line, respectively, deeply cultivating the HEV and young sports segments, further enhancing the competitiveness of the Tucson series.

In addition, in 2021, Beijing Hyundai also launched the first MPV product, Kusitu, and the order for new cars exceeded 10,000 in the remaining months of listing.

The reporter learned from Beijing Hyundai that at present, the Kustu terminal is in a state of short supply, and as of now, there are still more than 7,000 orders that have not been delivered, becoming a dark horse in the home MPV market.

While continuing to introduce new products, Beijing Hyundai's technology upgrading strategy around the three major sectors of wisdom + interconnection, wisdom + freedom, and wisdom + environmental protection has also been rapidly implemented, and the wide application of more models in its fleet has been completed.

It is reported that all new cars in Beijing Hyundai are equipped with the modern SmartSense "Mind-In-One" system as standard, which can provide up to 24 ADAS functions, and Beijing Hyundai took the lead in delegating L2+ level automatic driving technology to more than 100,000 yuan of products.

In terms of electrification technology, Beijing Hyundai has further demonstrated its strength in the field of hybrids. The Tucson L Hybrid, which was launched at the 2021 Guangzhou Auto Show, is equipped with the TMED Hybrid System, which is "one of the efficient hybrid systems in the industry", and has the comprehensive strength to not lose Japanese products in terms of power output, driving control and fuel consumption performance, and has become a strong competitor in the market segment.

In addition, Hyundai's i-GMP platform and CVVD continuous variable valve duration technology continue to exert its strength in new vehicles. The fifth generation of Tucson L is the first SUV created by the i-GMP platform, and the third product born on the platform, and the overall competitiveness has achieved a breakthrough upgrade; the CVVD technology of Hyundai Motor has completed the in-depth application of Tucson L series products, the new generation of mingtu, Kustu and other products, and obtained two-way improvement in power performance and fuel efficiency.

"After two years of intensive completion of the replacement of global models and the introduction of new technologies such as platforms, engines, and intelligent driving, the more urgent task of Beijing Hyundai in 2022 is how to sell good products, let more consumers recognize good technology, and let the competitiveness of modern brands in China and the global market achieve the same frequency." Beijing Hyundai said.

According to public information, in 2021, Hyundai Motor has made rapid progress in the world, and the overall sales of the group in the first three quarters exceeded 5 million vehicles, an increase of 15% year-on-year, and the global ranking entered the top three for the first time, second only to Toyota and Volkswagen, and the gap was further narrowed. In Europe, Hyundai motor surpassed Toyota to become the first non-local car company to sell.

In the field of new energy, the modern IONIQ5 based on the E-GMP pure electric platform has been successfully listed overseas. In terms of hydrogen fuel technology, Hyundai Motor has delivered mass production models such as nexos and hydrogen fuel heavy trucks. In the field of high performance, Hyundai Motor N brand has launched mass production models such as the i30 N and Veloster N, and the N Line series based on the N series has performed prominently in overseas markets.

Backed by Hyundai Motors, Beijing Hyundai said that it will further accelerate the landing of global technological advantages in the future.

(Editor: Zhang Shuo Proofreader: Yan Jingning)