Lifetime warranty is a good thing, but it must be based on the fact that the company can survive.
The words are not rough, promised to give you a lifetime warranty of the enterprise, and finally the same overturned, who will guarantee the quality of your products? Even the enterprise is gone, want to find a dealer outlets may have to cross provinces, the so-called lifetime warranty, may only be the wishful thinking of enterprises and car owners.
People must not only live in the present, but also live in the present moment with a car.
When buying a car, the company gives you a series of promises, will become a piece of paper with the deterioration of the business itself, in the face of interests, no one will adhere to the bottom line of integrity unchanged.
At that time, Infiniti said to its own car owners that 4 years of maintenance was free, but with the decline in sales and the deterioration of the state, it soon became a free maintenance, and the service standard fell seriously compared with when it first entered the Chinese market that year.
Luxury brands are like this, the general brand of "change from day to night", it is indeed necessary to consider it.
When Qoros 7 was listed, Baoneng also patted his chest and said that the lifetime warranty, this is just one year, can those who bought Qoros 7 still enjoy the lifetime warranty? Even now, two years from now, three years from now? The life cycle of a car is at least more than 10 years, and the lifetime warranty is a very long-term commitment, in my opinion, the company that casually gives the lifetime warranty commitment is either flickering or flickering.
What Borgward gave back then was also a lifetime warranty.
Lifetime, to a large extent is "a lifetime", you buy a car company to provide you with "a lifetime" of quality assurance, although limited to a part of the accessories and structure, but the time to pull to an indefinite period of time, then for the enterprise is a huge pressure.
So we used to look at brands with large volumes and a long history, and we all know that lifetime warranty is a pit.
You ask Toyota if he dares to give a lifetime warranty commitment, he does not dare, 10 million new car sales per year, the global cumulative ownership of hundreds of millions of units, quality control is strong Toyota, as long as there are 0.1% of the instability factors in it, the after-sales, profits are huge pressure.
We have said before that companies that really want to be long-term will never give promises outside of their capabilities.
Ideal ONE also said that it will cancel the lifetime warranty commitment, will be officially landed after February, as a new energy company, ideal ONE sales climbed rapidly, huge sales behind the actually hidden greater crisis.
One is the pressure of late maintenance caused by over-commitment, and the other is the quality problem hidden behind the huge climbing speed.
What we should know is that the ideal ONE is only a two-year new car, theoretically speaking, no quality problems occur today, does not mean that the quality is still stable after 5 years, the more lifelong warranty commitments are given, the more pressure and hidden dangers will be in the future.
So it's only a matter of time before you cancel your lifetime warranty commitment.
From the perspective of the industry, buying a new car with better quality is always more reliable than the so-called lifetime warranty, after all, the quality is visible, the service promised by the manufacturer is invisible, and the manufacturer can make a decision at any time if you want to cancel it.
Therefore, buying a new car with very stable and reliable quality is equivalent to burying the "lifetime warranty" directly in the bones of the product, and the car that is not very bad for ten years and eight years does not require a lifetime warranty.