At the beginning of this year, Ford officially released a new generation of Mondeo, the emergence of this car has also received widespread attention from the outside world, the reason is that Mondeo, as Ford's most classic B-class sedan, has not been replaced in the past 9 years, which can be said to be nine years of grinding a sword. There is no doubt that Mondeo carries the heavy responsibility of Ford trying to reverse the decline in the domestic automobile market, and the comprehensive product strength is indeed very impressive, not only has a new design language, a more intelligent configuration, the whole series is equipped with 2.0T+8AT and other highlights, more importantly, the price of this car also breaks the price shackles of the joint venture brand B-class sedan market. The manufacturer guidance price of 15.98-216,800 yuan has once again become the focus of hot discussion in Mondeo, which has just been listed.
Use space and price to achieve leapfrog attacks
Frankly speaking, as a classic joint venture B-class car, the price of the new generation Mondeo is really exciting, not only more than 30,000 cheaper than the old model, but even compared with the more popular joint venture B-class car on the market, it has a very strong competitiveness. Do not believe that we can compare, the price of the Camry is 17.98-26.98 million, the price of Tianlai is 17.98-26.98 million, and the price of the Passat is 17.99-25.09 million, which is 20,000 yuan cheaper than the popular B-class cars on the market, and the difference between the new generation of Mondeo cannot be ignored.
It is worth mentioning that even if its price is competitive enough, the new generation of Mondeo still has not given up the pursuit of space, and even it has come up with the longest wheelbase size of the same level, reaching 2945mm, compared to the Camry (wheelbase is 2825mm), Volkswagen Magotan (wheelbase 2871mm) has an overwhelming advantage, and for consumers who buy B-class cars at the moment, comfortable space is undoubtedly a point they value very much, and the new generation of Mondeo just happens to be in place.
Pulling the gap between intelligence and performance
Of course, in addition to the large space and lower price, Mondeo, which is based on the Ford FNV intelligent interconnection network architecture, also shows its "ingenuity" in intelligence.
First of all, the new car is equipped with an advanced 1.1-meter ultra-wide area HD giant screen, integrating a 12.3-inch full-color digital LCD dashboard and a 27-inch large 4K central control screen, which makes people feel like they are in the future electric vehicle, and the sense of intelligence is completely overwhelming. In addition, the new generation of Mondeo is also equipped with SYNC+ 2.0 Zhixing interconnection system, equipped with up to 18 functions of Ford Co-Pilot360 Zhixing driver assistance system, and the industry's first mass-produced V2I vehicle-to-road coordination system, which is at the forefront of many joint venture vehicles in the practical application of intelligence.
As for the power, the new generation of Mondeo is also unyielding, the new powertrain equipped with 2.0T + 8AT can provide a maximum power of 175kW and a peak torque of 376N·m, which is undoubtedly a huge attraction for many consumers who pay more attention to driving experience. After all, compared with the 2.0T+ DCT of the German B-class car and the 2.0L+ CVT power combination of the Japanese B-class sedan, the new generation of Mondeo, whether in experience or in the handling, is the German and Japanese mainstream B-class sedan can not achieve, such as the current best-selling Camry, the 2.0L engine can only provide 131kW maximum power and 210N·m peak torque, but its starting price is 20,000 yuan higher than the Mondeo, who can not recognize the superiority of the Mondeo's sexual price?
Parts lifetime warranty, Changan Ford is very powerful
In fact, after combing, the path taken by the new generation of Mondeo seems to be accurately summarized by the two words "leapfrogging", and it also makes the price of the whole vehicle reach a fairly high position through the price reduction, as well as the improvement of space, intelligence, power, and appearance. However, Ford's sincerity is more than that, and when the new generation of Mondeo is listed, it also officially launches the "parts lifetime warranty" service.
Specifically, since April 13, 2022 (inclusive), customers who purchase and repair the original parts installed at changan ford authorized dealers will enjoy the right and interest of lifetime quality warranty if they meet certain conditions. Parts cover the engine, transmission, display, air conditioning system, glass, rearview mirrors, grilles, condensers, etc., for the majority of users to bring the car is not expensive, the car is worry-free experience.
In the past, car companies that provided "lifetime warranty of parts" were generally some new brands, or new energy vehicle companies, of course, that was also to reassure consumers - if the technology is not good enough, the quality is not too hard, no manufacturer dares to guarantee for life. Today, Changan Ford will carry out a "lifetime warranty of parts" for the new model, which can be described as quite powerful.
Editor's note
To be honest, the layout of the new generation of Mondeo in the product has a feeling of total suppression compared with the Japanese and German competitors currently on the market. More importantly, Mondeo itself has a certain reputation and popularity, and the pricing of this low-end model is not more than 160,000 yuan, and the author is also very much looking forward to it being able to compete with mainstream B-class cars.