Launched in November 2020, BMW Brilliance iX3 has been competing in the luxury brand electric vehicle market for more than a year. The latest sales data from the association shows that in the first 11 months of this year, the BMW iX3 sold more than 17,000 units in total. While people see that iX3 continues to win new orders and continuously promote luxury electric travel, BMW Brilliance is also continuing to promote the sustainable development of the entire industry chain in more areas.
BMW Brilliance is a pioneer in electrification
iX sold more than 17,000 units in 3 years
The BMW iX3 is the first pure electric model produced by BMW Brilliance. Since its listing, bmw iX3's forward-looking technology and product strength have been recognized by many new energy users.
In September this year, the BMW iX3 ushered in a facelift, and the new BMW iX3 fully listened to the feedback of users in all aspects after the launch of the new car, and improved it in combination with the latest technological advances. The addition of 20-inch aerodynamic wheels, M-appearance kits, 3D effect LED light clusters, etc., all make the new iX3 look younger and more dynamic.
As a "green" electric vehicle, the new BMW iX3 adopts the fifth generation of eDrive electric drive technology, and with the advantages of integrated, lightweight, scalable and modular technology, it has achieved 93% motor efficiency and 30% power density improvement, coupled with a more efficient aerodynamic design, achieving an average of only 16.7 kWh of electricity per 100 km while achieving a 500 km NEDC range.
Not only that, in September this year, bmw iX3 also won the C-NCAP super five-star rating with a record-breaking performance, which made consumers have a deeper understanding of BMW Brilliance's local R&D and production capabilities.
In the third quarter of this year, BMW iX3 deliveries increased by 26.9% sequentially from the second quarter; in the first 11 months of this year, the sales volume of iX3 totaled more than 17,000 units, and the luxury brand pure electric vehicles are unparalleled.
The new BMW iX3 has become a pioneer in BMW Brilliance's electrification products, laying a solid foundation for BMW Brilliance to launch more pure electric models in the future with excellent product strength and good product reputation.
Build "green" electric vehicles
Achieve sustainable development of the whole industry chain
"Responsibility and sustainability are essential attributes of the future of luxury cars". This is a philosophy that the BMW Group often emphasizes on various occasions. The continuous promotion of sustainable development is not only part of the BMW Group's strategic transformation towards 2025, but also its long-term commitment to corporate social responsibility. As the new iX3 enters a better position, BMW Brilliance further demonstrates its strong strength in independent core technology, industrial chain management and leading innovation technology, and its importance in the global strategy of BMW Group is becoming increasingly prominent.
With the electrified models represented by the new BMW iX3 as the starting point, BMW Brilliance is committed to promoting the concept of sustainable development along the entire industry chain, from manufacturing to mobility services, and strives to achieve a green development strategy that runs through the entire value chain.
In the whole value chain of supply chain, manufacturing and vehicle use, the new BMW iX3 is practicing the concept of sustainable development, which fully demonstrates the model and responsibility of luxury brand electric vehicles in the new era.
In the product design and research and development link, the new iX3 selects a large number of environmentally friendly renewable materials, and the reed motor even achieves zero rare earth consumption, which greatly reduces the demand for resources; in the production and manufacturing process, since 2019, BMW Brilliance has achieved 100% renewable energy power supply production; in 2021, BMW Brilliance once again ranked first in the "Green Development Index of Automobile Enterprises" and won the honor of "National Green Demonstration Factory" for the fourth consecutive year.
In the field of mobility, as electrified models such as BMW iX3 continue to join the ranks of green travel, BMW Brilliance will continue to strengthen its local competitive strength in the process of continuously promoting electrification, and deepen sustainable development management in the whole value chain, so as to prepare for BMW's electrification development to enter a new stage.
As another footprint of BMW Brilliance's promotion of the green environmental protection concept of the whole industry chain, on December 15, BMW Brilliance delivered 20 new BMW iX3s to Marriott International Group, and the new cars will serve Marriott hotels in Hainan Island as concierge cars. The new BMW iX3 is one of the most popular luxury brands in the market, pure electric vehicles, and its concierge fleet brings users a luxurious and green travel experience, while also witnessing a sustainable value chain created by BMW Brilliance from manufacturing to mobility services.