"We have several colors, pearl white, there are really pearls in it."
"The three-cylinder engine is asymmetrical and the vibration is large, and everyone buys a car engine that is at least four-cylinder."
"Our car must be comparable to the performance of a million-level luxury car, the top value, handling, mileage worry-free, to be able to support this car to climb over the mountains, trek through the mountains and waters."
"The Madison suspension that a lot of cars use to reduce costs doesn't feel good at all."
"Today's electric vehicles are not smart, pure electric endurance is 60% off, not free at all."
You read that right, this is Yu Chengdong, the well-known managing director of Huawei, the CEO of consumer BG, and the CEO of Smart Car Solution BU introduced the new brand AITO M5 of Cyrus at the recent press conference.
Yu Chengdong, who has the nickname of "Yu Dazui", brought the tradition of "scolding" in the mobile phone industry to the scene of the car conference, in addition to bombarding friends and non-extender technical routes, there is more "I am fierce and even I play myself", declaring, "Our previous car SF5 chassis tuning is too soft, this time my car is soft and hard. ”
Huawei, which is known as "no car", has cooperated with Dongfeng Xiaokang for the second time, can the late-entry communications giant achieve the desired results in the fiercely competitive automobile market?
AITO asks how exactly is the M5?
While passionately confronting a series of luxury cars, electric vehicles and three-cylinder cars, Yu Chengdong also unveiled part of the true face of THE AITO Q&A M5.
In terms of size, the qijie length, width and height are 4770x1930x1625 mm, and the wheelbase is 2880mm, which is a modest medium-sized five-seat SUV.
In terms of power, the M5 is based on the pure electric drive range extender platform DE-i, and the extended-range hybrid system is composed of a 1.5T four-cylinder engine and a drive motor. Among them, the maximum power of the engine is 92kw, the maximum power of the front and rear drive motors is 165kw and 150kw, respectively, and the acceleration of 100 kilometers is 4.4 seconds.
The new car has a battery capacity of 40 kWh, a pure electric WTLC range of 150 km, and a CLTC cruising range of 1242 km when fully charged.
Of course, Porsche, Mercedes-Benz, Audi, BMW and Tesla models have been used as references to highlight the M5 "endurance seconds to kill a lot of pure trams", while Weilai, Ideal, BYD did not appear in the PPT at all.
Most importantly, Huawei announced that it is also the first model equipped with the Hongmeng system. After equipped with the Hongmeng system, it can not only enjoy a very rich local function, but also seamlessly connect with Huawei's intelligent hardware equipment.
Yu Chengdong also specially introduced the face design of the Q&I M5, four 55W Type-C charging ports and 40W wireless fast charging, Huawei Sound audio, UI design, personalized Smart Dock, Xiaoyi voice assistant, HarmonyOS system, etc.
Finally look at the price, 250,000-320,000 yuan, the current new energy electric vehicles in the same type of price range also have BYD Tang EV, EAN AION LX, WM W6 and so on.
Dongfeng Xiaokang started with a commercial vehicle of about 100,000 yuan, many consumers still have an established impression of the brand of Cyris, as a so-called "Huawei-led and developed" "shell SF5", hanging the standard of Cyris, to kill the Million Luxury Car, whether it is a brand, or hard power, to be honest, it is a bit embarrassing.
Bring the immovable well-off Cyris
At the press conference and the developer conference also held last week, Huawei once again stressed that it would not build cars, saying that it would help car companies build good cars and sell good cars.
For the AITO Q&D M5, in addition to participating in research and development, Huawei will also share its sales channels. Yu Chengdong said that the M5 will gradually enter more than 500 Huawei experience stores, flagship stores and user centers in 118 cities across the country, and can start test driving around January 20 and delivery around the end of February.
Even if it has not yet been test-driven, many intelligent and technological functions cannot be experienced for the time being, and netizens have divided into two factions and quarreled.
Some netizens said, "Baoshitai just left, and then came another Baoshiwei." "The design is not good." "The so-called car and machine entertainment system is very chicken ribs, where there is time to play these when driving, the audio equipment is enough to other dispensable." Questions about the model's market competitiveness.
Some netizens also have high hopes for Huawei, saying that "people who are not in the cold winter will not experience the cold of winter, and those who say cool words cannot represent the chinese people who are working hard", "Huawei cars, the task is heavy and the road is long." ”
Judging from the reaction of the capital market, on the day of the release of the new car, the stock price of "Huawei concept stock" Xiaokang shares fell by more than 7%, and the next day directly fell to a stop, and the market value shrank by nearly 17.653 billion yuan in two trading days. As of September 30 this year, the number of shareholders of the company was 57,900, and the per capita loss was about 300,000 yuan according to this calculation.
And Huawei and Cyris worked together for the first time and it is difficult to say that it was successful. In April this year, Cyris and Huawei launched the Huawei Smart Choice SF5, which not only went live and booked online in the Huawei Experience Store and Huawei Mall, in addition to the Cyrus Experience Center and the official APP, and entered the Huawei flagship store.
Terminal sales data show that the sales volume of SF5, which is priced at 216,800 to 246,800 yuan, has sold 7,142 vehicles in the past year, which is far from the target of 300,000 vehicles per year set by the cooperation place.
There are also SF5 owners said that because of their belief in Huawei, they bought SF5 by consensus, ordered cars in May, picked up cars in September, and as a result, they just stopped production after doing the first insurance, and Yu Chengdong stepped on SF5 to introduce M5 at the press conference, which hurt the hearts of old owners. Some car owners believe that the SF5's car has not been updated so far, and there is a suspicion of being cut leeks.
With the blessing of Huawei, M5 has improved its product strength and popularity compared with SF5, but unlike FMCG products such as mobile phones, how many people are willing to pay for "Huawei-led" as a large-scale consumer product of more than 300,000 yuan?
It's only a matter of time before Huawei builds cars
In addition to Xilisi, Huawei has also cooperated with BAIC Jihu, Changan Automobile, Guangzhou Automobile Group, etc., and at present, the cooperation with Cyris is the most in-depth, and its effectiveness still needs to be continuously observed.
According to Huawei's official disclosure, its annual R & D investment is about 15% of revenue, the annual R & D investment of about 1 billion yuan, according to the strategic priorities of the automotive business, the investment in this sector will not be too small.
According to the person in charge of Huawei Automotive BU, Huawei Automotive BU already has more than 5,000 R&D engineers, 10 R&D centers distributed around the world, and has listed 30+ products. At present, the entire architecture of car BU contains 7 independent modules, intelligent driving, intelligent cockpit, intelligent electric, intelligent car control, intelligent network connection, digital car platform and cloud services, which can be said to include all technologies in the field of "four modernizations" of automobiles except batteries.
However, the strong traditional car companies represented by SCO hold such a tone, "(Cooperation with Huawei for autonomous driving) is like a company providing us with an overall solution, so that it becomes the soul and SAIC becomes the shell." Chen Hong, chairman of SAIC, said SAIC "wants to take the soul into its own hands." ”
Although Huawei claims to have developed about 300 partners in the field of smart cars in the past year or so, the truly powerful car manufacturers will not be willing to be reduced to shell makers. Manufacturers without core technology development capabilities are unstable in their living conditions, and in the big wave of the automobile market, even with Huawei's blessing, it is difficult to escape the fate of being eliminated.
Write at the end
At that time, Huawei's PHS business gave up the mobile phone business under the huge loss, and finally re-entered the market and became one of the major mobile phone manufacturers.
We think that Huawei does want to be a good enabler so far, but if the road of "helping car companies build good cars" does not work, under the high cost, Huawei can only do it itself, and "car building" is also the best choice to support the automobile business.