Although Huawei has repeatedly stressed that it does not build cars and will only serve car companies, clear-eyed people know that Huawei still can't resist the impulse to build cars.
On December 23, at the launch of Huawei's winter flagship new product, Yu Chengdong, managing director of Huawei, released the first intelligent car equipped with Hongmeng smart cockpit AITO Q&A M5.
"AITO Q&I M5", a long and unfamiliar name, if replaced by a simple word - "Huawei Car", will be more well-known and recognizable.
Although AITO is nominally a high-end brand of Xilix, in fact, in the brand's first new car, even at the launch, the sense of presence has been very, very weak.
Judging from the tone of Yu Chengdong at the press conference, this car is Huawei's genes from the inside to the outside, and the connection with Cyris is estimated to be only a few Chinese words at the rear of the car.
This time, although the newly released AITO brand did not immediately "replace it", the car rut said that the Cyrus would not be too far away from being hidden in the snow.
After the release of the new car, many netizens were very interested in Huawei's system, but at the same time questioned Huawei's cooperation with Xiaokang.
Before taking Huawei's ride, the development status of Xilis was almost in a half-dead state, and the sales of Xilis in 2020 were only 732 vehicles.
Previously, the Xilis SF5 model jointly released by Huawei and Xiaokang, after the initial high-profile publicity, the official order figures released at that time showed that "two-day orders exceeded 3,000 vehicles" and "one-week orders exceeded 6,000 vehicles".
After Yu Chengdong took over the car business, he even released a harsh statement to the inside that "300,000 vehicles will be sold next year", which looks quite intimidating.
However, the facts are surprising, with only about 7,000 vehicles sold in the first 11 months of this year. Obviously, the so-called "6,000 vehicles a week order" has not been converted into actual sales.
However, compared with the dismal sales of Cyrus in the past, this progress is still worthy of affirmation, but compared with the expected strategic planning, it is really eating three soybeans to become immortals - the road is far behind!
How to evaluate huawei's aito brand M5 new car? One sentence summary: I can't see too many shortcomings, but there are no special highlights.
Some netizens believe that the AITO M5 is very similar to the Zotye SR9 (the car copied a well-known Porsche model), and this car does not show real appeal.
It is worth noting that Yu Chengdong suddenly borrowed the topic to play on the spot and sprayed a three-cylinder engine wildly. "The three-cylinder engine is asymmetrical, the vibration is large, and at least four cylinders are required." He almost dreamed of one's name.
A few more words
Although AITO does not directly hang on Huawei's label, Huawei will form such an impression to the outside world through intensive actions. In fact, The well-off will eventually become a foundry.
Huawei's first battle on the car is not a success, and can the M5 become a key product to turn the tide of the war?