On March 5, there was news that "AITO Auto held a delivery conference in many cities across the country to officially deliver the Q&I M5 to car owners." "According to the AITIO plan, the launching ceremony of the first battle of user delivery will be held in Shanghai on March 5, after which the nationwide delivery will be carried out one after another, which is more consistent in time.
From the pre-sale release of the M5 in December 2021, to the official launch and delivery, the AITO M5 model took only 3 months. AiTO brand Q&A M5 includes three new cars: the rear-drive standard version is priced at 249,800 yuan, the four-wheel drive performance version is priced at 279,800 yuan, the four-wheel drive flagship version is priced at 319,800 yuan, and the pre-sale three-day order exceeds 2,000 units.
It is understood that aito Q&I M5 is derived from the pure electric drive range extender platform, which integrates the cutting-edge technology of Xilix in the field of pure electric drive range extender technology and Huawei's cutting-edge technology in ICT, smart travel and other fields. Therefore, the M5 is known as "Hongmeng Automobile", which is equipped with Huawei's smart car cockpit HarmonyOS, which comprehensively opens up mobile phones, cars, watches, smart homes and other devices from the underlying technology. Huawei's Drive ONE pure electric drive range extender platform, 100 km fuel consumption of 3.2kWh/L, WLTC working conditions of more than 1100km.
According to Huawei Yu Chengdong, in addition to automotive hardware, other designs Huawei are deeply involved, and sales are also led by Huawei. Huawei's goal is to build the AITO brand into the top 3 global new energy brands within 5 years. Even if Huawei attaches great importance to the AITO brand and places hopes on it, the market is not optimistic about the well-off.
Because since April 2021, Huawei has begun in-depth cooperation with Xiaokang, launched the first model, the Xilis SF5, and entered Huawei's sales channels, and the order was once full. However, the overall sales drive of Cyrus is not large, and the data shows that the sales of Cyris SF5 last year were about 8,000 vehicles. Expectations are high for the Huawei concept, but there is little recognition for the partner of Cyrus.
Therefore, after 8 months of cooperation, the two sides launched the AITO brand, diluting the existence of Xiaokang, and Huawei stood in the foreground. Such a strategy has brought a major blow to Xiaokang, and many people speculate that Xiaokang has become Huawei's "foundry". For the smart SF5 caught in the storm of suspension of production and sale, many car owners believe that they have been "cut leeks".
In the automotive industry, the old model to the new model 'give way' is actually a common phenomenon, for any car company, do not want to let the already backward models affect the sales of new models, and even affect the planning of the entire brand sequence. However, it is rare for models that have been on the market for more than half a year to make way for new cars.
Regardless of the market feedback, the M5 can no longer afford to lose for Xiaokang shares, even if it is willing to retreat behind the scenes. Xiaokang co., Ltd. also held a conference on the production and supply of the M5 in Chongqing Liangjiang Factory to fully lay out the new car production plan; even during the Spring Festival, the Xilis factory continued to accelerate the production of the Q&E M5 to ensure that the test drive and exhibition car reached the terminal storefront.
This is not a small number, including nearly 400 Huawei experience stores and more than 100 Xilix user centers. According to the production and sales express report released by Xiaokang Co., Ltd., the output of new energy vehicles in February 2022 was 5412 units, and the cumulative output in the first two months of this year has exceeded 10,000, and the sales volume of new energy vehicles has exceeded 3229 vehicles, with cumulative sales of 6,749 vehicles, an increase of 274.11% year-on-year. Whether it is a distribution store or delivery to customers, under the premise of ensuring production capacity, AITO brand Q&A M5 may usher in a small blowout
In fact, in general, a new brand from the release to the launch of the first new car often need to go through a relatively long time, Geely Kr from the brand establishment to delivery has also passed half a year, Wei Xiaoli and other new forces experienced this time cycle is longer, and AITO Q&A M5 takes less than three months, which shows the manufacturing strength, technical strength and channel development capabilities behind AITO.
AITO brand, Huawei began to take the stage to sing the protagonist, the delivery of new cars is not the end, but a new beginning. Q&I M5 will usher in the ultimate test of users and the market, and the user's reputation and after-sales service capabilities have yet to be tested.