Behind every successful brand there is a model with a story, when it comes to Porsche, everyone may think that the story must appear on popular models such as the 911, in fact, 911 is the spiritual pillar of the Porsche brand, and the biggest contribution to Porsche should be Cayenne, maybe if there is no Cayenne, Porsche may not be able to go now.
In the most difficult period of the Porsche brand, but resolutely launched the Cayenne model, pinning all hopes on the luxury SUV market, and then the amazing sales performance brought by the Cayenne not only saved the brand, but also opened the trend of luxury SUVs.
Today we take a look at Porsche's savior – the 2011 Porsche Cayenne.
1
Appearance
As the eldest brother of the family, cayenne's appearance is very recognizable, a sports car brand to create an SUV, cayenne retains too much Porsche sports car genes, the traditional impression of the SUV front should be tall and thick, cayenne in the design and Porsche 911, 718 and other models of the same flat frog face design, but it is this unique design that makes a deep impression, but also become a unique scenery. The shape of the headlights is like a pair of sharp eyes, with full momentum. The grille has a quadrilateral design and is filled with transverse trim strips inside. The exhaust on both sides also makes the shape of fangs, which is quite sharp.
The entire front face of this Cayenne has a strong sense of layering and has a good visual effect. In the first time it came, it helped everyone to carefully look at the body, smooth and tidy is the first impression of the editor, in addition to some places with paint, there is no big problem in the appearance of the color.
2
Body
Cayenne was able to catch fire at that time, and it is estimated that among the Porsche sports cars at that time, there was a sudden sense of contrast between such a "big man". This Cayenne has a wheelbase of 2895mm, giving the impression of being big and domineering.
White is the classic color of Porsche, I believe that on the street, most of the Porsche Cayennes you see are white. As far as the side of this Cayenne is concerned, the white makes it look like there is no excessive decoration or showmanship design, and the smooth and smooth lines make xiaobian like it at first glance.
3
Dynamics
The Cayenne is powered by a 3.0T V6 turbocharged engine with a maximum horsepower of 333 hp. Although it is only the entry level in the series, it is powerful compared to many SUVs.
The power of 3.0T is placed on the SUV, Xiaobian can only say that he can go where he wants to go, and he can feel the abundant power output when accelerating, and has a good driving pleasure. The car has done sound insulation and noise prevention treatment, so the quietness in the car is very good. Running fast and standing is the most intuitive feeling that this Cayenne gives to Xiaobian.
4
Interior
As a Cayenne positioned in a luxury SUV, the interior of the car is impeccable from materials to workmanship, almost everywhere you can touch is covered with leather materials, and the perfect piano paint panel is embellished with a better sense of layering. At the same time, beige interior colors make this Cayenne elegant and atmospheric.
Friends familiar with Porsche know that the control area around the block has been replaced by a touch screen operation on the new Cayenne, but many car owners criticize its fingerprint legacy problems. Although the interior has a strong sense of technology, from the operation point of view, the old mechanical buttons are more direct, which is very suitable for fans who like the design of physical buttons like the cockpit of a fighter jet.
Excellent sound system can be described as one of the must-have features of luxury cars, the original owner of the optional BOSS audio, this set of BOSS audio can conquer most people's eardrums, excellent car quietness coupled with thick bass makes it cost-effective.
The space in the rear row is very conscientious, spacious and comfortable, but the seat material is relatively hard, and the comfort of a long ride is not high. And because the seat has traveled nearly 100,000 kilometers, it also has the problem of fading and wear, but these can be replaced in the later stage, and friends who have requirements for the interior do not have to worry.
5
Market repercussions
There was once a joke on the Internet that "Cayenne is responsible for making money to support the family, and 911 is responsible for being beautiful as a flower." It is precisely because of the popularity of the SUV that year, Porsche caught up with the industry", took the opportunity to launch the Cayenne and then became popular, and it was also because of the Cayenne that it knew the ultra-luxury brand of Porsche.
In the first half of 2021, the cumulative global sales volume of cayenne reached 44,050 units, an increase of 12% year-on-year. The average unit price of Cayenne in China is about 1.5 million yuan, which means that only one Cayenne contributed more than 66 billion yuan of revenue to Porsche in the global market in the first half of the year (the data comes from the emperor of the car), which is worthy of saving a brand of models.
Similarly, in the second-hand car market, ultra-luxury brands never worry about finding new owners, after all, these brands of new cars are easy to millions, not everyone is willing to spend money to buy, but second-hand car discounts of hundreds of thousands or more is still very tempting.
6
Maintenance
This 2011 Porsche Cayenne traveled 96,000 kilometers, the right headlights were replaced, the body was painted on three sides, the interior seats were somewhat discolored, the wear was still quite obvious, but there was no major damage, and there was no problem with the engine.
7
Summary
Cayenne is one of the earliest SUV models launched in sports car brands, in recent years, many sports car brands have launched luxury SUVs, but the most successful and famous is the Cayenne.
The reason for Cayenne's success is its clear positioning, not blindly obsessed with sport and performance, it wants comfort, it wants brand identity, which is why Porsche can become one of the dream cars of many people.
Vehicle archives
Model: Porsche Cayenne 2011
Displacement: 3.0T
Mileage: 96,000
Gear: 8 gears are self-contained
Played: February 2014
New car landing price: 1.03 million
Current price: 428,000
Highlights: Classic models, luxurious interiors
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