Everyone knows that the current new energy vehicles have become a new growth point in the industry, and the willingness of major car companies to push new energy vehicles is obviously stronger than that of pushing pure fuel vehicles. However, how exactly is the performance of new energy vehicles? How far has it gone? Are there many people buying new energy vehicles? I am afraid that many people are not clear about these problems, so let's simply nag. Starting from the big aspect, according to the data given by the Association of Automobile Associations, the trend of new energy vehicles and traditional fuel vehicles today can be said to have formed a strong differentiation characteristic. Among them, new energy vehicles are growing steadily, while traditional fuel vehicles are declining, forming a gradual transformation trend.
For example, from January to November this year, the wholesale volume of new energy passenger vehicles reached 2.807 million units, an increase of 190.2% year-on-year, while the retail sales of new energy vehicles from January to November also reached 2.514 million units, an increase of 178.3% year-on-year. It can be said that compared with last year, this year's new energy market has been close to doubling performance, if this momentum continues to develop, this year's total sales of new energy vehicles are expected to break 3 million.
Then we subdivide it, in fact, we can also find that new energy can now grow rapidly, in addition to policies and industry trends, but also related to market diversification. After all, the traditional car companies that were not very cold to new energy in the past have also begun to enter the game, and there is no shortage of excellent results. Such as BYD with blade batteries, DM-i super hybrid and other technologies, but by the majority of users recognized, November new energy vehicle sales reached 90546 units, showing a leading trend; and SAIC-GM-Wuling also with Hongguang MINIEV and other GSEV product systems, in the low-end scooter market hot, November new energy vehicle sales also 50141, the performance is very eye-catching.
Of course, many new car-making forces with the advantage of taking the lead in the game, now in the new energy market is also mixed up, of which "Wei Xiaoli" these three head brands, the most prominent performance, in November they are completed the monthly delivery of more than 10,000 results, Xiaopeng automobile sales reached 15613, ideal car sales reached 13438, Weilai automobile sales reached 10878, it can be said that it showed a triangle leading trend. Only in terms of sales, the pattern that was once "Wei Xiaoli" has now become "Xiaoli Wei".
If you want to award the "best MVP in the whole field" award, it seems that the ideal car should be awarded, after all, Weilai and Xiaopeng have achieved monthly sales of more than 10,000 results by relying on a variety of models. The ideal car only has the ideal ONE car on sale, and the price has reached 338,000, but in addition to the excellent results of 13,438 monthly sales, it has also broken the situation that more than 300,000 high-end cars in China have not sold more than 10,000 in January. In other words, the ideal ONE car can top a car company, and there is no doubt that Itoto is the best cyclist in the whole field. Therefore, compared with "Xiao LiWei", I personally think it is more appropriate to call it "Li Xiaowei".
In addition, other second-tier car-making new forces, including Weima, Lantu, Zero Run, Zhiji, Nezha, etc., due to the late entry into the market, although it also shows a growth momentum, but there are still many gaps with "Li Xiaowei", either it has not yet gained a foothold, or its strength is not good. For example, Lantu Automobile delivered only 1139 vehicles in November, and WM Automobile's delivery volume in November just exceeded 5,000 vehicles.
Seeing this, I am afraid that many people will also have the same question as me, that is, why is the ideal ONE so hot? In fact, after in-depth understanding, the author has more or less figured out the reasons for this. First of all, in terms of product strength, the ideal ONE using the extender power has advantages over other pure electric models, the mode of "urban electricity, long-distance power generation", which can make the ideal ONE can be driven by pure electric mode in the daily commute of the city, bringing a smooth and comfortable driving experience, and at the same time can have a good economy; and in the case of no electricity or long-distance running, the ideal ONE can switch to the power generation mode, and there is no pure electric model "endurance anxiety" concerns, especially in the case of winter cars, The ideal ONE is definitely more comfortable and worry-free to use than other pure electric models.
In the end, in fact, there is also a point that is also the key to the ideal ONE hot sales, because its brand concept is in line with the current user's consumption habits, and its use of a unique direct operation model not only avoids the opportunities for middlemen to earn a variety of price differences, the national unified selling price strategy, but also allows people to avoid various routines when buying a car. At the same time, this model of direct docking between brands and consumers also allows the ideal car to better understand the real needs of consumers and their own shortcomings, and then can continuously improve and upgrade through OTA or other ways to optimize the car experience, which is naturally easy to get everyone's recognition. So after seeing so much, which new energy brand are you more optimistic about?