Once full of ambition and pride to come to the Chinese market, hoping to occupy a place in the market, but after experiencing the baptism of the car market, in the end it is still like a duckweed floating on the surface of the water, saying that it is alive but also in danger. Such joint venture brands are also rarely heard of, such as Infiniti and Acura. Of course, Skoda wasn't much better.
As a century-old automobile brand, Skoda also had a comfortable life in the Chinese market, and Škoda, who could live lying down, abandoned the bright future a little bit because of his lack of enterprising. Sales have fallen endlessly, and Skoda has basically become a marginalized brand, reaching an embarrassing situation in the Chinese market.
According to the sales data released by the Association of Passenger Transporters and others, from January to November this year, the cumulative sales volume of Skoda was only about 51,800 units, of which the sales volume in November was 7,800 units, a year-on-year decline of 59.59%. In contrast, jetta's 158024 units, Chevrolet's 225789 units, Changan Ford's 222890 units, Skoda has a large sales gap with it, not to mention compared with GAC Toyota and Dongfeng Honda.
To be honest, there are not many product models under the layout of Skoda, but none of them can achieve "explosive models". Especially in the field of SUVs, as we all know, SUV as a more popular model in the Chinese market, many brands have reaped market dividends and made a lot of money, such as CR-V, Haoying, Tiguan and Tanyue and other joint venture cars, as well as Haval H6, Changan CS75 and Geely Boyue and other domestic cars.
Although Skoda has laid out three models in the field of SUVs, but none of them can be taken, whether it is Komic or Kolok and Kodiak, in their respective market segments, are not the preferred product models for consumers to buy cars, basically are "chicken ribs" like existence, the market morale is quite weak, giving people the feeling of breaking the jar.
From the perspective of the market performance of single models, in the first 11 months of this year, the cumulative sales of Komic were 16677 units, of which November sales were 2074 units, down 57.4% year-on-year; the cumulative sales of Kolok were only 9768 units, and the sales volume of November was 1096 units, down 73.2% year-on-year; The cumulative sales of Kodiak were 1044 units, and the sales volume of 516 units in November was 80.84% year-on-year.
From the above sales, it is not difficult to see that Skoda's SUV as a whole is very weak, the total sales of the three models this year add up, there is no Haval H6 in November 32443 units of single-month sales more, barely can be compared with Tesla Model Y last month's single-month sales, as a century-old car brand, Skoda does not feel embarrassed?
In the cruel market competition, along with the changes in the consumer environment, major car companies or brands are trying to respond and strive to seize more market share in the market, such as north and south Volkswagen plus push ID series, BYD to increase the introduction of DM-i models and so on. The courier brother did not see the signs that Skoda wanted to change himself, to tell the truth, if Škoda did not work hard, this sentence was the best destination for Skoda: when the market abandoned you, he would not even say hello.
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