In June 2018, Suzuki Motor made a difficult decision to exit the Chinese market, the world's largest passenger car market, and transferred its equity to its joint venture, Changan Automobile, for 1 yuan.
Why did Suzuki withdraw from the Chinese market at this time?
Suzuki's original words were: Due to the shift of the Chinese market to large cars, we decided to transfer all the shares to Changan Automobile.
To put it bluntly, Chinese consumers no longer favor small cars, and Suzuki Motors is very good at manufacturing small cars, facing the sudden change of the "weather vane" in the domestic market, either change or exit.
Apparently, Suzuki Chose the latter.
Looking at Changan Suzuki's product lineup, from Alto to Antelope to Swift, from Vitra to Fengyi to Xiaotu, all of them are small cars, their handling is good, and the quality is also among the best in Japanese brands.
Suzuki's withdrawal, has nothing to do with the quality of the model, more out of its own strategic positioning of the thinking, it does not want to go against its own car-making concept, nor do it want to compromise, and at this time the Chinese passenger car market has experienced the baptism of "big waves and sand", with the improvement of people's purchasing power, "big for beauty" has become the aesthetics of most people, Suzuki Motor's "car strategy" has become unrealistic, do Chinese people not understand the car?
I don't think so, but it can only show that this is a game of two ideas. Most of the cars purchased by Chinese people are family cars, which have extremely high requirements for rear space and ride comfort, and Suzuki Motors obviously does not have advantages in these two aspects, and its withdrawal is also reasonable.
Suzuki Motor sold globally in the first half of the year
Suzuki Motors sold in Japan in the first half of the year
Suzuki withdrew from the Chinese market, but in the international market mixed "wind and water", it in the first half of this year, the global cumulative sales of 1438828 units, an increase of 150.6% year-on-year, you know, this year is facing the "lack of core" storm, Suzuki Motors' sales of 1.438 million units from January to June can be said to be very bright, it seems that even if the Chinese market is missing, Suzuki Motors has not been greatly affected, why is this?
Quite simply, Suzuki Motors has continued to cultivate in the South and Southeast Asian markets, and has quickly gained a foothold in India, the Philippines, Pakistan, Vietnam and other places, and the sales volume is also constantly reporting good news, and the global sales volume is inevitable.
The Japanese market has always favored "cars", suzuki motor's cumulative sales in the first half of the year was 346345 units (Japanese market), and its sales performance was second only to Toyota, ranking second, surpassing Japanese brands such as Daihatsu, Honda, Nissan, Mazda, Subaru and Mitsubishi.
Suzuki Motor's withdrawal from the Chinese market, what inspiration does it leave for domestic brands? That is, if you want to sell well, you must meet the needs of Chinese people.
Chinese people like large space and large wheelbase, then launch the size of the "leapfrog" model; the Chinese people like strong power, low fuel consumption model, then launch a model that can achieve a balance between power output and fuel economy; Chinese people like to buy a car after the use of low cost models, then in the repair and maintenance for consumers "throttling".
Do a good job in these aspects, and sales will naturally come up. Taking FAW Besturn T77 Pro as an example, it is priced at 10.58-14.18 million yuan, which is cheaper than the third-generation Haval H6, Geely Boyue X and Changan CS75 PLUS and other similar models, thus enhancing competitiveness.
In terms of size, the length, width and height of the Pentium T77 Pro are 4525 * 1845 * 1615mm, the wheelbase is 2700mm, it seems that the size is not large, in fact, it adopts a short front and rear suspension + long wheelbase design, in the case of the body is not bloated, it can also ensure the spaciousness of the interior space.
Powerly, it is equipped with a 1.5T turbocharged engine with model CA4GB15TD-30, which adopts Miller circulation, variable oil pump, 350Bar high-pressure injection, intelligent thermal management and other technologies, thermal efficiency is as high as 39.06%, and the technology is already at the international leading level, its maximum power is 124kW (169 horsepower), the peak torque is 258N·m, and the peak torque can be reached in the maximum torque speed range of 1500-4350rpm. The low-torque state and high-torque state are very explosive, and under the matching of the 6MT manual transmission (standard model) and the 7DCT wet dual-clutch transmission, the nedc's comprehensive fuel consumption is only 6.8L/100km, which is a good balance between power output and fuel economy.
The basic configuration of the Pentium T77 Pro is also impressive, the 105,800 yuan PRO 280 TID manual luxury (standard model) is equipped with a panoramic sunroof that can be opened, electronic handbrake, automatic parking, tire pressure display, reversing image, cruise control, steep slope slow descent, keyless entry/start, leather multi-function steering wheel, leather seat, 12.3-inch LCD dashboard, seat heating, 12.3-inch central control screen, LED near/high beam lights, LED daily running lights, automatic air conditioning, etc. The standard models are also available in a wide range of configurations.
Functionally, the standard model also provides a D-Life 4.0 system, which supports satellite navigation, CarLife, voice recognition control, Internet of Vehicles, etc., which is more in line with the needs of young people.
In terms of space, the Pentium T77 Pro has a cross-level performance in a compact SUV, its rear legroom is very spacious, the seat cushions are wide, the seats are soft, and the ride comfort is also good. The trunk volume is also large enough to hold three suitcases, and there is a lot of leftover space to take advantage of. Large space can not only bring a more comfortable driving environment in daily life, but also meet the needs of families with multi-scene car use.
In terms of maintenance, the Besturn T77 Pro enjoys the "518 service rights" of FAW Besturn, which saves the cost of the car for the owner in many ways, such as the lifetime warranty for the whole vehicle and the five-year free oil, which can save the owner a lot of "silver".