What do young people want?
If you plan to build a sporty, young, dynamic car, then this problem must be understood. Honestly, the level of the joint venture compact sedan has given a lot of answers, but there are always some humble corners that contain young people's favorite worlds.
When Guangqi Honda type was listed, it was actually very clear about how to tell its own story. Because the narrative of "movement, youth, and movement" is not uniform. Some rejuvenation is sharp teeth and claws, some rejuvenation is pure electric blessing, and some rejuvenation is full of appearance, then, as a representative model of the old young sports - the brother, the narrative of the style is "history" and "hardcore".
The history of the type is not as clear as Honda fans, but it is better to say, but any fan who has heard of what is "VTEC" will know the origin of the type - INTEGRA. This sports car, which has lasted for four generations, has always been the ceiling of civilian family cars, and the price is not expensive, and the performance is extremely strong. In the early years, 1.6-liter and 1.8-liter engines were blessed with VTEC, and the liter power exceeded 100 kW as standard operation.
In the 1990s, the high-cost works developed during the bubble economy made INTEGRA have a variety of body forms, such as the famous two-door version, there are also dynamic four-door sedan versions, although the fourth generation discontinued in 2007 only has a two-door version of the sports car style, but the current relationship between the style and the Civic is undoubtedly in line with the positioning of the name "INTEGRA".
In terms of appearance, the sporty temperament of the style is unique to the same level, with slender headlights and exquisite taillights, as well as exclusive 16-18 inch wheels, which are particularly dazzling with the low body.
Of course, the real style is not to be outdone by the appearance of the fancy. In terms of power equipment, the type is the real "dare to fight and dare to fight".
This brings us to another narrative of GAC Honda's personality - "hardcore"
How hardcore is it? We know that the Guangqi Honda model has only 1.5T models, but we also need to know that Honda's engine in China has several powers, giving 1.5T high and low power for 150,000-level family cars, and the type grid uses a 1.5T high-power model, with a maximum power of 134kW and a maximum torque of 240N·m, which is standard in the whole series.
Most notably, this high-power 1.5T engine also offers a 6MT manual transmission option in the introductory configuration, friends, high power + manual transmission! Mazda Anksela has no such treatment! The price is also very sincere, less than 130,000 can buy such a fun Honda sports car, what to ask for.
I can tell you how other models in the same class are doing, the Unxella 2.0 only has automatics, and it is very expensive. Sagittarius Langyi are all 1.5L models to have manual transmission, 1.4T unified with double clutch, the new Buick Veyron, simply all equipped with CVT, at this level, manual transmission is not respected by car companies.
But Honda won't do that.
Since it bears the name of "INTEGRA", GAC Honda will naturally not use a low-power 1.5T and a CVT to pull down the price in this kind of thing - that is what the Corolla GR Sport next door will do. In fact, the previous generation of the model brothers model itself has two power equipment, 1.0T and 1.5T, and in the end we are very clear, because the price choice of 1.0T is very few, people more recognize the playful Civic, recognize the grumpy Civic, but will not recognize the boring Civic.
Perhaps, this is the meaning of today's style.
epilogue:
Guangqi Honda has two characteristics: "history" and "hardcore". In fact, to put it bluntly, it is how to tell a good story, and how not to disappoint in the configuration, from the price point of view, the starting price of 129,900 to 166,900 is not particularly cheap, but after looking at the real car, I think most consumers will not care about this, because the vitality brought by the real car is irreplaceable by many cars of the same level.
At the Chengdu listing conference, I also saw many young people watching the model show car, obviously, this is a car that can impress them, and I also look forward to whether the big IP of the type style sport can finally achieve good results.
Bun | Slope
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