Looking at the market situation, I inadvertently found that the Honda type, which had just been listed for a long time, actually had a downward exploration.
If this is a product from Buick and Chevrolet, this may not attract our attention, but it comes from the technical Honda, to know that the price of Honda products has always been very strong, even if it is Binzhi, XR-V or Guandao and other products that have entered the end of the era, the terminal will still not have too much price drop.
The Honda model is a compact sedan with a high audience, and it has been less than 4 months since its listing at the end of last year, but the price has dropped, which is indeed surprising.
According to the decline in the situation, Honda model grid in addition to the entry manual transmission model, the automatic transmission model of the entire series of decline in about 15,000 yuan, according to different regions or there is a difference of 2000-3000 yuan, that is to say, equipped with enough 240TURBO technology version, the terminal naked car price is about 128,000.
Perhaps you think that the model discount of more than 100,000 yuan is more than 10,000 yuan, which is like "gua sha", but we may wish to refer to the market situation of the Civic, the 240TURBO dynamic version with the same price of 142,900 yuan in most regions has maintained parity sales, only a very small number of regional terminals have a discount of 3,000-5,000 yuan, and the terminal price is more than 10,000 yuan more expensive than the type.
The same brand, sister model, but the price of the model is "humble" than the Civic, why?
If there is a gap between the two in terms of product strength, but in fact, the product strength of the type is not worse than the Civic, on the contrary, there are some advantages worth circle, such as configuration, we continue to guide the price of the same as 142,900 yuan of the type and civic as an example, of which the type grid is more than the Civic 2 mobile phone interface, adaptive headlights, turn assist lights and rear air conditioning outlet.
However, richer configuration, lower price did not bring it more considerable market performance, taking February as an example, Civic terminal sales of 8833 vehicles, while the model is only 4624 vehicles, nearly half of the gap, and in the product power, intelligent safety configuration, auxiliary driving configuration, space and driving control and other aspects of the two are almost exactly the same, but why is the sales of the type unsatisfactory?
In fact, it is still in the traditional consumption concept to give users inherent consumer cognition, compared to the type, Civic has grown up so far to experience 11 generations of models of change, the cumulative number of service users in the Chinese market is innumerable, its solid quality and durability have long been deeply rooted in the hearts of the people, and the type is a brand new model, and there is no strong historical illumination, the market recognition and influence is much worse than the Civic.
And more importantly, at this stage, the frequency of user replacement is higher, the basic cycle is 3-5 years, so it is generally more concerned about the retention rate of the vehicle, and the Civic has been the first place in the retention rate of compact cars for many years, and its three years are close to 80% of the data leading all models of the same level, and the type is the first generation of products, although the retention rate can not be investigated, but as a new model naturally can not reach the height of the Civic.
In fact, if you are interested in 100,000-150,000 class cars, there is no need to spend more money to buy Civic, after all, in the product style and Civic maintain the same product performance, the same power system, the same supporting facilities and the same Honda quality, the user experience is naturally basically the same, the only difference is that the Current stage of Civic is more convincing in the retention rate, but think carefully about the two cars as sister models of the same brand, Civic retention rate is the first, the future type can be worse.