The curtain has been drawn on electric smart cars, but the joint venture brands, which were once the backbone of the fuel vehicle market, have "flipped" in the new energy vehicle market.
Judging from the domestic retail penetration rate of new energy vehicles in October this year, the sales of new energy models accounted for 18.8% of the overall market. However, among them, the penetration rate of mainstream joint venture brand new energy vehicles is only 3.4%, which has a significant gap with independent brands with a penetration rate of up to 36%, which also confirms the inferior position of joint venture brands in the new energy market.
Among them, Toyota, the former overlord of traditional car companies, is particularly backward. What concept? If Toyota was once the champion and overlord in the sumo world (referring to fuel vehicles), but someone told him that the world is beginning to change, the future belongs to Chinese kung fu (referring to new energy vehicles), Toyota does not believe it. However, the facts proved that later, Chinese kung fu really caught fire, no one studied sumo wrestling, and Toyota had to transform and start learning Chinese kung fu at this time.
But at the beginning, Toyota fished for three days and dried nets for two days, and did not want to study well, after all, the family was thick, and if he did not work hard, he felt that he would not die of hunger. Until this year, Toyota found that if it does not catch up, I am afraid that the future rice bowl will be gone, at this time, Toyota's big boss Mr. Zhang Nan announced at the recent electric vehicle strategy conference that he would invest 35 billion US dollars in electric vehicle research before 2030.
According to the plan, Toyota will sell 75% of new energy vehicles in 2030, and strive to sell 3.5 million units a year. Before that, 30 electric vehicles will be launched, and the Lexus brand will also be fully transformed into a pure electric brand.
At the press conference, Toyota also launched more than a dozen new electric models at the same time, and the product array covered almost all travel categories, which showed Toyota's determination to transform pure electrification.
However, according to the plan, Toyota is afraid that it will not be able to launch the first model of the first pure electric platform "bZ4X" as early as next year, which is actually far behind its counterparts in the Chinese and European markets.
You know, NEXT YEAR BYD's new energy sales will exceed 1 million vehicles, while Toyota's goal of selling 3.5 million vehicles per year in 8 years is really too slow. After all, even the U.S. cars, which have always been expensive for oil, have evolved the Hummer and F150 into pure electric products. Obviously, Toyota and even Japanese brands have fallen behind in the era of smart electric vehicles.
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